TARA KAPUR STEPS INTO GLOBAL MARKETING ROLE FOR DUOLINGO ENGLISH TEST

Tara Kapur has been appointed Director of Marketing for the Duolingo English Test at Duolingo, moving from her India-focused role to a global mandate. Her elevation follows three years of driving growth in India and reflects her extensive experience across digital platforms, content, and international marketing strategy.

Tara Kapur has transitioned into a global leadership role as Director of Marketing for the Duolingo English Test at Duolingo, marking a significant step in her career after spearheading the product’s growth in India over the past three years.

Announcing the move on LinkedIn, Kapur reflected on her journey building the Duolingo English Test in India, expressing enthusiasm about taking on a broader international remit. She described the opportunity as a chance to work closely with global teams and shape marketing initiatives for a product that seeks to redefine traditional English proficiency testing while expanding access for students worldwide.

Her elevation signals a shift from a regional leadership role to a global mandate, where she will collaborate across markets to strengthen the test’s positioning and reach. During her tenure in India, Kapur played a pivotal role in enhancing brand visibility and driving adoption of the Duolingo English Test, positioning it as a credible and accessible alternative in the competitive language assessment landscape.

Kapur also acknowledged the support of her colleagues and leadership at Duolingo, underscoring the collaborative effort behind the product’s growth in one of its key markets.

Before this transition, she held multiple leadership roles at Duolingo, including Head of Marketing for the Duolingo English Test and India Market Lead. In these roles, she focused on scaling the product’s presence and building engagement among Indian students aspiring to study abroad.

Prior to joining Duolingo, Kapur built a diverse career across media, entertainment and digital marketing. At Netflix India, she held several roles spanning social marketing and content promotion, eventually becoming Co-Lead for Series Marketing, where she worked on campaign strategy and audience engagement for a wide range of titles.

Her earlier experience includes roles at Vice Media, where she worked on business development and marketing alliances across the Asia-Pacific region, as well as at Supari Studios and Times Network, handling marketing and editorial responsibilities. She was also a founding member and Content Head at Vitamin Stree, contributing to community-driven content initiatives.

Kapur’s appointment reflects Duolingo’s continued focus on expanding the global footprint of its English testing product, leveraging experienced leadership to drive awareness and adoption in an increasingly competitive international education market.