TORRES 10 PLAYS THE BEAUTIFUL GAME WITH DRAGON ROUGE

Dragon Rouge’s London studio has teamed up with Miguel Torres to unveil the Torres 10 Playmaker Series, a limited-edition packaging range celebrating football’s global culture. Inspired by the iconic number 10 jersey, the designs honour ten nations, blending nostalgia, mastery and craft to elevate the world’s best-selling Spanish brandy.

As the summer of football approaches, Torres 10, the world’s best-selling Spanish brandy, has unveiled a striking new collaboration with Dragon Rouge’s London studio. The Torres 10 Playmaker Series is a limited-edition packaging range that celebrates the artistry of the game while reinforcing the brand’s own heritage of excellence.

The ten-year-old brandy, sold worldwide, commissioned the award-winning independent agency to design a collection that pays tribute to ten footballing nations. These countries were chosen both for their legendary football heritage and their importance as key markets for Torres. The result is a packaging series that resonates with fans and consumers alike, blending cultural pride with creative innovation.

The Playmaker Series takes its name and inspiration from the iconic number 10 jersey, worn by rare players who redefine the game with vision and flair. Dragon Rouge translated this idea into a distinctive typographic system, ensuring each nation’s label carries its own identity while remaining connected through a shared visual language rooted in football’s global culture. The designs are bold yet cohesive, reflecting the unifying power of the sport.

Each pack channels nostalgia, excellence and mastery—qualities that speak not only to the craft behind Torres 10 but also to the artistry of football itself. The collection captures the emotional resonance of the game, evoking memories of legendary playmakers who made the impossible look inevitable, while simultaneously elevating the stature of the brandy.

By merging football’s cultural symbolism with the premium craft of Spanish brandy, Torres 10 and Dragon Rouge have created a collector’s series that is as much about storytelling as it is about design. It is a celebration of heritage, creativity and the enduring connection between sport and culture—an ode to the beautiful game and the timeless appeal of Torres 10.