Uber India has launched a spirited new campaign for its bike taxi service, Uber Moto, starring Australian cricketer Travis Head in a cheeky, unexpected avatar—the self-proclaimed ‘Hyderabaddie’, the town’s lovable anti-hero.
Developed in collaboration with FCB India, the campaign cleverly weaves together cricket fandom, local pride, and quick commutes through a series of playful, social-first films. Head, along with his fictional squad of mischievous ‘baddies’, is seen pulling off light-hearted pranks on rival teams from other cities—always making their slick getaway aboard Uber Moto.
The series kicks off with a dynamic, music-driven teaser that introduces Head in full flair, channeling anti-hero energy with a Hyderabadi twist. Each film that follows blends humor and fast-paced storytelling to spotlight Uber Moto’s core advantages—speed, convenience, and widespread availability—while tapping into youth culture with cricket banter and regional flavor.
It’s a campaign that celebrates fast rides, local swagger, and the joy of zipping through city streets—Hyderabaddie style.
“Uber is committed to be a ride for every Indian. We know that motorbikes are the preferred mode of transport in India, especially for younger consumers. Uber Moto is a perfect solution for our time-crunched consumers. We promise to offer a quick Uber Moto ride within 3 minutes,” said Ameya Velankar, Head of Marketing Uber India.
“The campaign is designed to bring this value proposition to life in a very bold, never seen before avatar, leaning into the cricketing season with a cultural symbol who is looked upon with awe by many Indians, Travis Head. What better than a quick Uber Moto rider to escape from the ‘crime scene; of bold pranks he & his bunch of ‘Hyderabaddies’ play on other city teams.”
“Travis Head has a ‘special’ relationship with Indians. And we wanted to ride on the cultural fuel around his persona to drive a disruptive campaign for Uber Moto,” added Mayuresh Dubhashi, Chief Creative Officer, FCB India.
“We cast him as the Hyderabaddie and the campaign shows how he gets away with wreaking havoc, or playing pranks thanks to Uber Moto. This could have been yet another cricket campaign around the IPL starring yet another cricketer, but it’s not. It’s audacious and very relevant to the kind of relationships our consumers have with culture/cricket.”
The full campaign will roll out across digital platforms, OTT, cinema, and TV during the 2025 IPL season.
- Credits:
- Agency: FCB India
- Brand: Uber India
- Group CEO, FCB Group India & South Asia: Dheeraj Sinha
- Chief Executive Officer: Ashima Mehra
- Chief Creative Officer: Mayuresh Dubhashi
- National Creative Director: Udayan Chakravarty
- Creative Team: Sharik Hassan, Abhinandan Dey, Deeksha Bhatt, Marlyn Pereira, Bhagyashree Kotwal, Shubham Bisht, Aastha Gandhi
- Brand Management: Priyanka Magan, Preksha Shinde, Tanya Sahni, Sahil Nagpal
- Strategy Team: Mallika Yamdani, Shreya K
- Uber Brand Team: Andy Morley, Adam Ledbury, Ameya Velankar, Tanya Malhotra
- Production House – 456 Studios
- Director of Production & Head of 456 Studios – Aanandita Banerjee
- Director: Lendrick Kumar
- Executive Producer – Vaishakhi Traynor
- Sr. Producer : Zeeshan Kazi
- Director’s Producer: Rudra Mawani
- Cinematography: Nagaraj Rathinam
- Production Design: Vatsal Dhamani
- Music: Kalmi
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