VENCHI’S “TASTE GENIUS” CAMPAIGN BRINGS SUMMER FLAIR WITH MICHELLE WAI AND RYAN CHOI

Venchi has unveiled its global “Taste genius” campaign, celebrating artisanal gelato through minimal, premium ingredients and lifestyle storytelling. With Hong Kong actress Michelle Wai and foil fencer-turned-singer Ryan Choi as “Genius partners”, the campaign introduces seasonal flavours, exclusive merchandise, and immersive retail experiences, reinforcing Venchi’s reputation for refined Italian craftsmanship.

Italian chocolate and gelato brand Venchi has launched its latest global campaign, “Taste genius”, a summer-long celebration of craftsmanship, precision, and flavour. Running from June to August, the initiative underscores Venchi’s philosophy of “Few ingredients. Each perfect. Taste genius”, spotlighting the purity of minimal, premium ingredients that define its artisanal gelato.  

The campaign is designed as a cross-disciplinary narrative, bridging film and sport through its “Genius partners” concept. This alignment creates a lifestyle story that extends across social media, retail, and out-of-home platforms, positioning Venchi as more than a gelato brand—it is a cultural experience. Stores are being transformed into experiential destinations where flavour meets design, offering consumers a refined and deeply satisfying taste journey.  

In Hong Kong, Venchi has appointed actress Michelle Wai and foil fencer-turned-singer Ryan Choi as campaign ambassadors. Wai, acclaimed for her performances at the Asia-Pacific Film Festival and the Hong Kong Film Awards, embodies the artistry and emotional depth of film. Choi, a former world No. 1 in men’s foil fencing who has recently transitioned into music, represents precision and discipline. Together, they mirror the dedication and craft behind Venchi’s gelato. Choi captured the essence of this collaboration, remarking: “In the world of fencing, victory or defeat hinges on absolute precision. A single point, a fraction of a second, or a mere millimetre makes all the difference, demanding countless hours of training behind the scenes to deliver a perfect match.”  

Venchi is also introducing seasonal flavours to complement the campaign. A summer-limited “Lychee & Mediterranean lemon gelato” will debut in July, combining the sweetness of lychee with the tang of Mediterranean lemon. The brand is reviving its popular “Durian gelato”, crafted from D24 durians, alongside its signature “Chocoviar 75% dark chocolate gelato”, which blends rich dark chocolate with Chocoviar grains. These offerings highlight Venchi’s ability to balance tradition with innovation, appealing to both loyal fans and new consumers.  

To further engage its community, Venchi is offering exclusive merchandise. From 4 July to 28 July, members who purchase a set of gelato vouchers priced at HK$650 will receive a limited-edition Venchi Gelato Phone Strap, available in Strawberry and Pistachio designs. This incentive reflects the brand’s strategy of blending taste with lifestyle, ensuring consumers carry a piece of Venchi beyond the store.  

The campaign is supported by a comprehensive omnichannel approach, including official social media activations, eye-catching out-of-home advertising, targeted press releases, immersive in-store promotions, and collaborations with key opinion leaders. By weaving together flavour, design, and storytelling, Venchi’s “Taste genius” campaign reinforces its reputation for authentic Italian craftsmanship while appealing to a global audience seeking sophistication and indulgence.