VIDHI SHAH JOINS ZEE MUSIC COMPANY AS DIRECTOR – MARKETING

Vidhi Shah has been appointed Director – Marketing at Zee Music Company, bringing over 16 years of experience across entertainment, streaming, films and music. Known for culture-first storytelling and brand amplification, she will lead strategic narratives at the intersection of music, fandoms, creators and pop culture.  

Zee Music Company has announced the appointment of Vidhi Shah as Director – Marketing, strengthening its leadership team with a seasoned professional whose career spans entertainment, streaming, films and music. Shah, a growth-driven marketing leader, has built her reputation on culture-first storytelling, audience innovation and brand amplification.  

Her career highlights include shaping content and Originals marketing at Disney+ Hotstar, where she played a pivotal role in driving consumer engagement, and leading high-impact movie campaigns at BookMyShow that resonated with audiences nationwide. These experiences have positioned her as a versatile strategist adept at navigating the evolving entertainment landscape.  

In her new role at Zee Music Company, Shah is tasked with leading brand marketing initiatives that connect music with fandoms, creators and pop culture. She will oversee campaigns designed to deliver both scale and cultural resonance, ensuring the company’s offerings remain relevant in a competitive and rapidly changing market.  

Her appointment reflects Zee Music Company’s focus on strengthening its brand presence and deepening audience connections through innovative marketing. With Shah at the helm, the company is expected to amplify its cultural footprint and reinforce its position as a leading player in India’s music industry.