Volkswagen India Teams Up with Jasprit Bumrah for ‘Made of Legend’ Campaign

Volkswagen India has unveiled a new partnership with star cricketer Jasprit Bumrah to spotlight the performance and precision of the Golf GTI. The campaign draws a compelling parallel between Bumrah’s focused, disciplined approach on the cricket field and the Golf GTI’s engineering—known for its sharp control, precision, and reliability. Positioned as a symbol of consistency and high performance, the Golf GTI mirrors the same dependable qualities that have come to define Bumrah’s playing style.

“This collaboration goes beyond performance; it’s a statement of intent that aligns with our motorsport DNA, We have crafted a narrative that is rooted in substance, one that reflects character, builds trust, and resonates deeply with our audience. We are excited to join hands with Jasprit Bumrah, a cricketing legend who has redefined fast-paced, precision bowling. The power-packed duo of Jasprit and the Golf GTI will certainly enthral our customers,” said Nitin Kohli, Brand Director, Volkswagen India.

The brand aims to reinforce focus on ‘Progressive Performance’, celebrating engineering excellence and intuitive engagement.

“I’ve always believed that true performance doesn’t need to be loud – it just needs to be consistent. Partnering with Volkswagen and the Golf GTI felt like a natural fit. It’s a brand I long admired for its precision and presence, and I’m proud to be associated with something that stands for performance par excellence,” added Jasprit Bumrah.