WHERE CRAFTSMANSHIP MEETS CELEBRATION: Longitude 77 This Diwali

This Diwali, Longitude 77, Pernod Ricard India’s premium Indian single malt, transforms gifting into an art of emotion — a celebration of heritage, craftsmanship, and refined elegance. More than a gift, it is a statement: a harmonious union of tradition and contemporary design, crafted for those who value experiences over possessions.

Conceived by FCB Neo, the limited-edition gift box draws inspiration from India’s timeless architectural beauty — the intricate jalis, motifs, and royal courtyards of palaces past. Yet it is more than a visual marvel. The box transforms into a lamp, casting delicate, mesmerizing patterns of light. Each flicker dances like Diwali’s own glow, turning any space into a canvas of warmth, poetry, and celebration.

“Longitude 77 embodies our vision of taking the finest of India to the world — a celebration of Indian craftsmanship expressed through the timeless art of whisky-making,” says Joydeep Basuroy, Group Head – Marketing, Pernod Ricard India. “Every drop mirrors India’s depth, diversity, and modern sophistication. Diwali is a festival of connection and emotion, and this creation reflects that spirit — luxurious, meaningful, and purposeful.”

Adding the creative perspective, Mayuresh Dubhashi, Chief Creative Officer, FCB Neo, notes, “With Longitude 77, we wanted to bring back the joy of giving — the emotion that makes a gift unforgettable. Turning the box into a lamp comes from the heart of Diwali itself: light. It illuminates not just homes, but hearts. Every flicker reflects the thoughtfulness that makes gifting truly special.”

Crafted with multi-origin ingredients, Longitude 77 captures India in a glass — rich, layered, soulful, and ever-evolving. Every sip, every glow, celebrates not just a festival, but the art of meaningful gifting, turning moments into memories, and gifts into luminous stories.