Year: 2025
Volkswagen India Celebrates Childhood Memories of Cars in Heartfelt Children’s Day Campaign
Volkswagen India’s new Children’s Day campaign rekindles nostalgic childhood moments that spark a lifelong love for driving. Through a heartfelt film, radio spots...
Tanvi Gangwar Takes Over as Associate Director of PR & Communications at Licious
Licious has appointed Tanvi Gangwar as Associate Director – PR & Communications, bringing over 13 years of expertise in brand storytelling, reputation management,...
Dove and Reebok Launch “Reborn in My Kicks” to Celebrate Women’s Resilience Through Kintsugi-Inspired Sneaker Collection
Dove and Reebok have teamed up for “Reborn in My Kicks,” a Kintsugi-inspired sneaker collaboration celebrating women’s strength, healing, and comebacks. The campaign...
Tinu Cherian Abraham Elevated to Senior Director and Global PR Head at UST
UST has promoted Tinu Cherian Abraham to Senior Director and Global Head of PR and Media Relations, expanding his leadership across more than...
Swiggy Launches “Your BTS Crew” Campaign to Position Swiggy Crew as the Invisible Team Behind Perfect Living
Swiggy’s new “Your BTS Crew” campaign introduces Swiggy Crew as a personalised lifestyle support system for modern perfectionists. Using Generative AI–crafted visuals, the...
Torsten Schmidt to Lead Daimler India Commercial Vehicles as New MD & CEO
Daimler India Commercial Vehicles has appointed Torsten Schmidt as its new Managing Director and CEO. With nearly 30 years of global experience across...
DAVID PIERIS LOGISTICS ACQUIRES LOGICARE IN RS. 1.3 BILLION DEAL, STRENGTHENING ITS POSITION IN SRI LANKA’S LOGISTICS SECTOR
D P Logistics has acquired 100% of Logicare from Ceylon Tea Brokers in a Rs. 1.3 billion transaction, expanding its warehousing and logistics...
JINDAL STEEL’S AWARD-WINNING BRAND FILM BLENDS ART, EMOTION, AND NATIONAL PRIDE BUT LEAVES BRANDING QUESTIONS
Jindal Steel’s cinematic brand film celebrates India’s strength through powerful visuals, music, and symbolism, earning major awards for its creativity. While the film...
Aaro – Someone: A Quiet, Stirring Meditation on Memory, Longing and the Stories That Haunt Their Creators
Aaro – Someone, directed by Ranjith and presented by Mammootty Kampany, is a tender, introspective short film that drifts through memory, longing and...
Lay’s ‘Chai ki Gupshup’ Ad Reimagines the Snack as India’s Social Connector
The “Lay’s Chai ki Gupshup” ad blends chai stalls, college hangouts, and late-night pubs to show how one Lay’s pack sparks conversation across...
