Year: 2025
TXT Media Opens Regional Headquarters in Dubai, Strengthens Adtech Presence in the Middle East
TXT Media, part of Italy’s TXT Group, has opened its regional headquarters in Dubai, expanding its adtech and media intelligence footprint in the...
Simply NKD: PepsiCo’s Bold, Colorless Revolution in Snacking
PepsiCo’s Simply NKD reinvents Doritos and Cheetos without artificial flavors or dyes, offering the same bold taste in a completely colorless form. Positioned...
WPP Appoints Elav Horwitz as Chief Innovation Officer to Strengthen AI and Technology Leadership
WPP has appointed Elav Horwitz as its first Chief Innovation Officer, reporting to CTO Stephan Pretorius. In this new role, she will lead...
SIMON WASSEF APPOINTED GROUP CHIEF STRATEGY OFFICER AT M+C SAATCHI GROUP ANZ, STRENGTHENING REGIONAL LEADERSHIP
M+C Saatchi Group ANZ has appointed Simon Wassef as Group Chief Strategy Officer, adding global experience from Australia, Europe, the UK, and the...
Crocs Teams Up with Himesh Reshammiya to Champion Unfiltered Confidence in New Campaign
Crocs has launched a new campaign with Himesh Reshammiya, created by Kulfi Collective, celebrating unfiltered confidence and individuality. Titled “Your Crocs, Your Rizz,”...
Guinness Nigeria Turns Rainy-Day Frustration Into a Marketing Masterstroke With the “Guinnbrella”
Guinness Nigeria teamed up with Born Social to launch the “Guinnbrella,” a playful mini-umbrella designed to keep a pint dry during sudden rain....
COKE STUDIO’S CROSS-BORDER MASH-UP: HOW COCA-COLA TURNED THREE COUNTRIES, FIVE ARTISTS AND ONE MOOD-LIFTING TRACK INTO A GLOBAL MUSIC MOMENT
Coca-Cola’s latest Coke Studio brought together five artists from the Philippines, Australia, and New Zealand, all creating unique songs from a mood-lifting base...
MOOOZ SPARKLE VODKA MAKES A SOPHISTICATED DEBUT IN CHANDIGARH, USHERING IN A NEW ERA OF CRAFT, CULTURE AND CONTEMPORARY INDULGENCE
Moooz Sparkle Vodka launches in Chandigarh, introducing a premium spirit crafted from locally sourced rice and refined through triple distillation and five-stage filtration....
MEDULLA COMMUNICATIONS ENTERS THE US MARKET, STRENGTHENS GLOBAL PRESENCE WITH HEALTH-TECH FOCUS
Medulla Communications has entered the US market, appointing Andrew Schirmer as consulting director. The agency will focus on health-tech and consumer health brands,...
DYSON INITIATES GLOBAL REVIEW OF ITS $500 MILLION MEDIA MANDATE, SIGNALLING STRATEGIC SHIFT IN CONSUMER-TECH MARKETING
Dyson has launched a global review of its $500 million media mandate, prompting incumbent IPG Mediabrands to defend the account. The consumer-tech giant...
