Year: 2025
SAURABH SHARMA JOINS RED BULL AS SALES DIRECTOR, BRINGING NEARLY TWO DECADES OF FMCG LEADERSHIP EXPERIENCE
In a significant leadership move aimed at accelerating its market momentum in India, Red Bull has announced the appointment of Saurabh Sharma as...
Acko Elevates Shirsha Majumder to Senior Manager – PR & Communications
A milestone move underscores the insurer’s focus on strategic storytelling and brand leadership in India’s digital insurance landscape.In an era where brands are...
DENTSU INDIA UNVEILS DENTSU AMP: A NEW AI-POWERED VIDEO CONTENT ENGINE FOR THE FAST-MOVING STORYTELLING ERA
Dentsu India has launched Dentsu AMP, an AI-powered video-first content engine to help brands create and scale storytelling faster. Led by Dhruv Abrol...
MIB PROPOSES EXPANSION OF TRP METER PANEL TO 1.2 LAKH HOUSEHOLDS: A BIG STEP TOWARD MORE ACCURATE TV VIEWERSHIP MEASUREMENT IN INDIA
The Ministry of Information and Broadcasting has proposed expanding India’s TRP meter panel to 1.2 lakh households to make TV viewership data more...
Gatorade Turns the World Upside Down with ‘Stranger Things’ Collaboration
Gatorade has teamed up with Netflix’s Stranger Things for a nostalgic “Upside Down” campaign, reviving its 1987 “No Ordinary Thirst Quencher” with a...
RECKITT CONSOLIDATES $700 MILLION EUROPEAN MEDIA MANDATE WITH WPP
Reckitt has consolidated its $700 million European media account with WPP after a competitive pitch involving Publicis and Dentsu. The partnership strengthens their...
SNITCH: THE 10-MINUTE FASHION REVOLUTION TURNING INDIA’S MENSWEAR MARKET UPSIDE DOWN
Bengaluru-based men’s fashion brand Snitch has become India’s answer to Zara—faster, homegrown, and now delivering in 10 minutes. Evolving from a B2B wholesaler...
THE ₹69,000 SAFETY PIN THAT BROKE THE INTERNET: WHEN PRADA WENT ‘PUNK’ ON LUXURY
Prada’s latest accessory—a simple metal safety pin priced at ₹69,000—has sparked global laughter and outrage. Social media users mocked the “luxury” item by...
RUN Aotearoa Wins Pacific-Wide Campaign to Curb Single-Use Plastics in Tourism
Women-led, indigenous-owned agency RUN Aotearoa has won the Pacific-wide campaign to reduce single-use plastics in tourism. Backed by SPTO, SPREP, and the Australian...
Radio City Unveils New Leadership Structure to Power Regional Growth and Digital Expansion
Radio City has announced a new leadership structure to strengthen regional operations, boost innovation, and drive growth across FM, digital, and branded content....
