Year: 2025
BISCOFF ARRIVES IN INDIA: EXPERIENCE THE CARAMELIZED DELIGHT
Lotus Biscoff, the iconic caramelized biscuit, has launched in India, offering a unique flavor experience. Perfect for coffee, baking, or snacking, Biscoff is...
MARKS & SPENCER’S FALL 25 CAMPAIGN TAKES CENTER STAGE
Marks & Spencer's Fall 25 campaign, "Big Autumn Energy," launches with a stylish film by UnderWonder Content's Tanu Muino and Mother London. The...
NESTLÉ INDIA’S LEADERSHIP SHIFT: VARUN SETHURAMAN TAKES THE REINS AS HEAD OF MARKETING COMMUNICATIONS
Nestlé India appoints Varun Sethuraman as new Head of Marketing Communications, effective January 1, 2026. Sethuraman, currently BEO - Cereals, succeeds Chandan Mukherji,...
SERVING UP CHAMPIONS: OMAXE TELLS HARMANPREET KAUR TO SMASH IT
Omaxe Limited appoints Harmanpreet Kaur, Indian women's cricket team captain, as brand ambassador, promoting sports excellence and world-class infrastructure. Partnership aims to empower...
ADIDAS UNLEASHES HYPE FILM FORHYPE FILM, EMBRACING NORTH AMERICAN CULTURE
Adidas releases "La Preparacíon Americana," a hype film for the 2026 World Cup, showcasing football stars in unexpected settings across North America. The...
THE ACROBAT, THE INFLUENCER &THE ALGORITHM: ADOBE’S SIMON MORRIS UNPACKS ITS GLOBAL MARKETING IDEAS
SIMON MORRIS UAdobe's Simon Morris emphasizes risk-taking and experimentation in marketing, driving creative growth. He believes in "failing forward" and testing new ideas....
HIMALAYA WELLNESS UNVEILS #STRONGWOMEN SOFTSKIN CAMPAIGN WITH INDIAN WOMEN’S ICE HOCKEY TEAM
Himalaya Wellness partners with Indian Women's Ice Hockey Team to launch #StrongWomenSoftSkin campaign, introducing Cocoa Butter Intensive Serum Body Lotion. The campaign celebrates...
T-SERIES BOLSTERS MUSIC MARKETING TEAM WITH RICHA VAIDYA APPOINTMENT
T-Series appoints Richa Vaidya as Deputy General Manager - Music Marketing, strengthening its brand and marketing capabilities. Richa brings 9+ years of experience...
INDIA TAKES A MAJOR STEP IN REGULATING XR DEVICES: A BOOST FOR THE IMMERSIVE TECH SECTOR
India's MeitY brings AR, VR, and MR devices under BIS compulsory registration, mandating safety standards for XR products. The move boosts India's immersive...
AMAZON REVIVES ITS HEARTWARMING ‘JOY RIDE’ CAMPAIGN, CELEBRATING FRIENDSHIP AND THE JOY OF EVERYDAY MOMENTS
Amazon has brought back one of its most beloved campaigns, “Joy Ride,” rekindling a story that has long resonated with audiences for its...
