Month: February 2026
KINGFISHER JINGLE SECURES SOUND MARK PROTECTION
United Breweries Limited has obtained sound mark registration for its iconic Kingfisher jingle, “Oo la la la la le o”. First used in...
HOW GENERATIVE AI IS REWRITING THE RULES OF NEWS MEDIA ADVERTISING
At an International News Media Association webinar, industry leaders said generative AI is rapidly transforming news advertising, from creative production to programmatic trading....
NISSAN UNVEILS ALL-NEW GRAVITE, SIGNALLING FRESH GROWTH PUSH IN INDIA
Nissan Motor India has launched the all-new Gravite, a locally manufactured 7-seater MPV priced at ₹5.65 lakh (introductory). Built in Chennai, the Gravite...
MAESTRO SIGNATURE XO UNVEILS A BOTTLE THAT EMBODIES THE ART OF SLOW INDULGENCE
Maestro Signature XO introduces a sculpted, amber-hued bottle designed to mirror the richness and layered complexity of its spirit. With refined lines, substantial...
ALANI NU ENERGY DROPS ‘CHERRY BOMB,’ ITS FIRST COLA-INSPIRED FLAVOUR, SIGNALLING BOLD NEW PLAY IN ENERGY AISLE
Celsius-owned and PepsiCo-distributed Alani Nu Energy has unveiled Cherry Bomb, its first cola-inspired flavour. The launch marks a strategic expansion beyond fruit-forward profiles,...
NIPPON TV LAUNCHES VIRAL POCKET TO CAPTURE THE EXPLOSIVE RISE OF VERTICAL MICRODRAMAS
Nippon TV has launched Viral Pocket, a new division focused on vertical video and microdramas, following the viral success of titles like We...
DASUN YATAWARA JOINS DILMAH TEA AS INTERNATIONAL BRAND LEAD
Summary: Dasun Yatawara has joined Dilmah Tea as International Brand Lead, marking a strategic move for the purpose-driven Sri Lankan tea brand. With...
THREE DAYS, THREE FILMS, ONE UNFORGETTABLE SHOOT: INSIDE RUBECON’S AMBITIOUS TIMES OF INDIA CAMPAIGN
Rubecon set out with Bharadwaj Sundar to create three films for a Times of India campaign, facing language barriers, unpredictable weather, and tight...
DAVID NEW YORK ELEVATES CREATIVE LEADERS AS AGENCY’S MOMENTUM ACCELERATES
Global shop promotes two creative duos to Group Creative Directors and names Carmen Fenech Associate Creative Director following landmark wins for IKEA, Supercell...
PIZZA HUT BOWLS OVER FANS WITH OVAL ‘CRAFTED FLATZZ’ IN CRICKET-POWERED CAMPAIGN
Pizza Hut has unveiled Crafted Flatzz, an oval-shaped reimagination of pizza, backed by a cricket-themed campaign featuring Shivam Dube, Varun Chakravarthy and Harshit...
