Month: February 2026
TEQUILA DON JULIO 1942 UNVEILS FIRST-EVER GLOBAL LUNAR NEW YEAR EDITION FOR THE YEAR OF THE HORSE
Diageo has launched its first global Lunar New Year limited edition for Tequila Don Julio 1942, marking the Year of the Horse. Led...
WPP TO UNIFY CREATIVE AGENCIES UNDER SINGLE BANNER AMID AI DISRUPTION CONCERNS
UK-based advertising giant WPP is set to consolidate its three leading creative agencies—Ogilvy, VML and AKQA—under a new structure called WPP Creative. The...
HAMSTER AND HAMMER’S TROPICAL VISION FOR DULCIS PINEAPPLE
Hamster and Hammer’s packaging design for Dulcis Tropical Delights candied pineapple bites transforms a simple snack into a premium indulgence. With hand-drawn bird...
COCONUT CULT FINDS ITS VISUAL VOICE WITH PLAYFUL, COHESIVE PACKAGING
Probiotic coconut yogurt brand Coconut Cult has unveiled a new visual identity and packaging system designed to unify its previously eclectic style. The...
COMPLAN SIGNS YOUNGEST CRICKET CENTURION VAIBHAV SOORYAVANSHI AS BRAND AMBASSADOR
Zydus Wellness’ Complan has appointed cricket prodigy Vaibhav Sooryavanshi as its new brand ambassador, launching the national campaign ‘Thoda Plan, Thoda Complan’. The...
LEVI’S RETURNS TO THE SUPER BOWL WITH BOLD “BACKSTORY” CAMPAIGN
After a 23-year absence, Levi’s made a striking Super Bowl comeback with “Backstory,” a cheeky second-quarter spot celebrating denim’s most iconic feature—the butt....
ANANYA BIRLA LAUNCHES BIRLA STUDIOS TO REDEFINE INDIAN CINEMA
Entrepreneur and Aditya Birla Group director Ananya Birla has announced the launch of Birla Studios, marking her entry into film production. With a...
UNDERNEAT LAUNCHES ‘UNDERWOMAN’ CAMPAIGN, TURNING CLOSET CHAOS INTO CINEMATIC STORYTELLING
Underneat, co-founded by Kusha Kapila and Vimarsh Razdan, has unveiled Underwoman, a playful campaign that reimagines innerwear as an invisible ally. Through a...
FROM VIRAL CRAVINGS TO CAFÉ REALITY: THE JAPANESE CHEESECAKE THAT BROKE THE INTERNET LANDS AT ZEPTO
When a dessert trend collides with delivery speed, the result is irresistible. The Japanese Cheesecake, once just a viral reel sensation, has now...
HUNNEE LAUNCHES HONEY-POWERED WELLNESS SHOTS FOR EVERYDAY VITALITY
Hunnee, a new wellness brand, has introduced sachet-sized shots made with raw organic honey, electrolytes, and botanicals. Designed to support energy, calm, gut...
