TILAKNAGAR INDUSTRIES ACQUIRES IMPERIAL BLUE WHISKY BRAND FROM PERNOD RICARD INDIA

Tilaknagar Industries completes acquisition of Imperial Blue, India’s third-largest whisky brand, from Pernod Ricard India for ₹4,150 crore, strengthening its presence and premiumisation strategy, and sharpening its ability to compete across major IMFL categories.

Tilaknagar Industries has completed the acquisition of Imperial Blue, India’s third-largest whisky brand, from Pernod Ricard India, marking a significant milestone in the Indian spirits industry. The acquisition, valued at ₹4,150 crore, strengthens Tilaknagar’s presence nationwide, enhances its premiumisation strategy, and sharpens its ability to compete across all major IMFL categories.

With this acquisition, Tilaknagar Industries expands its portfolio, adding Imperial Blue’s popular whisky brand to its existing range of products. Imperial Blue is a well-established brand with a strong presence in the Indian market, known for its quality and taste. The acquisition is expected to boost Tilaknagar’s market share and revenue growth.

Speaking about the acquisition, Amit Dahanukar, Chairman and Managing Director of Tilaknagar Industries, said, “This acquisition is a significant milestone for Tilaknagar Industries, marking our entry into the whisky category, one of the most sought-after categories in India. We are committed to building long-term value for our consumers, partners, employees, and shareholders.”

The acquisition is part of Tilaknagar’s growth strategy, focusing on expanding its presence in the Indian spirits market. With Imperial Blue, Tilaknagar Industries aims to leverage the brand’s strong market presence and popularity to drive growth and increase its market share.

Pernod Ricard India, the seller, is focusing on high-growth brands, and this divestment is part of its strategy to optimize its portfolio. Alexandre Ricard, Chairman and CEO of Pernod Ricard, said, “This acquisition aligns with our strategy to focus on high-growth brands and optimize our portfolio.”

The acquisition is expected to increase Tilaknagar’s revenue and profitability, driven by Imperial Blue’s strong brand presence and market share. The company plans to leverage its distribution network and marketing capabilities to further grow the brand.

With this acquisition, Tilaknagar Industries strengthens its position in the Indian spirits market, poised to drive growth and expansion in the years to come.