Réal Inspires Consumers to ‘Keep It REAL, Every Time’ in Its Latest Campaign

Réal, a brand under Dabur India Limited, offers one of the widest and healthiest ranges of fruit juices and beverages to Indian consumers. Taking its commitment to health a step further, Réal’s latest campaign encourages consumers to make a conscious switch from sugar-laden colas to the purity of Réal juices. Highlighting the stark contrast, the campaign emphasizes that colas contain up to five cubes of added sugar per glass, whereas Réal Activ is made from 100% fruit juice with no added sugars or preservatives. With the message “Keep It REAL, Every Time,” Réal reinforces the importance of choosing beverages that promote well-being without compromising on taste.

Monisha Prasher, Marketing Head – Beverages, Dabur India Limited said, “Réal has been committed to providing consumer’s a wide and heathy range of fruit juices and beverages since inception way back in 1997. This campaign is another step in this direction to urge consumers to get Real by switching to Réal Activ juices with 100% fruit goodness and no added sugar. Réal Activ fruit juices are made with only the finest fruits, carefully selected and crafted to provide a delicious and nutritious beverage experience with no added sugar or preservatives”

Réal Activ is a range of unsweetened juices that has No Added Sugars and 100% fruit goodness. Real Activ is available in 5 yummy fruit flavours namely Mixed Fruit, Apple, Orange, Cranberry and Pomegranate with no added sugar and 100% fruit goodness.