Coca-Cola Unveils Absolut Vodka and Sprite Ready-to-Drink Blend in Australia

Coca-Cola has launched a new ready-to-drink alcoholic beverage in Australia, combining Absolut Vodka and Sprite. The 5% ABV drink is available in regular and zero-sugar variants in 330ml cans. The release reflects growing demand for premium alcohol RTDs and will be supported by a targeted marketing campaign.

Global beverage giant The Coca‑Cola Company has expanded its alcohol ready-to-drink (ARTD) portfolio with the launch of a new canned beverage that combines Absolut Vodka and Sprite, bringing together two globally recognised drinks brands in a single product tailored for the Australian market.

The release responds to the continued growth of the ready-to-drink alcohol category in Australia, where consumers increasingly seek convenient, premium beverages that blend familiar flavours with moderate alcohol content. Developed in collaboration with spirits company Pernod Ricard, the new product merges the clean profile of Absolut Vodka with the citrus character of Sprite, a long-standing favourite among lemon-lime soft drinks in the country.

Matthias Blume, Vice President for ARTD at Coca-Cola Australia, said the product reflects both market momentum and evolving consumer preferences. “The launch of Absolut Vodka mixed with Sprite brings together two iconic brands to deliver a premium, refreshing ready-to-drink option for Australian consumers,” he said. “It’s an important addition to our growing ARTD portfolio and one that reflects both category momentum and consumer demand.”

The beverage arrives with an alcohol content of five per cent ABV and will be available in two variants: Absolut Vodka mixed with Sprite and Absolut Vodka mixed with Sprite Zero Sugar. The company describes the drink as delivering a crisp, refreshing taste designed for casual social occasions and convenient consumption.

Packaged in 330ml cans, the product is rolling out nationally across Australia and will be sold in multipacks of four, ten and 24 cans, catering to both small gatherings and larger social settings.

The launch will be supported by a targeted marketing campaign aimed at adult consumers, with Coca-Cola emphasising that all promotional activity will adhere to responsible marketing standards set by the company, the beverage industry and community guidelines.

With this release, Coca-Cola continues to deepen its presence in the rapidly expanding alcohol ready-to-drink segment, leveraging well-known beverage brands to create crossover products that resonate with modern drinking trends while maintaining the convenience that defines the category.