TIME UNDER TENSION JOINS OPENAI SERVICES PARTNER NETWORK

Australian consultancy Time Under Tension has become an OpenAI Services Partner, strengthening its ability to help businesses embed generative AI into operations. Co-founder Tim O’Neill emphasised that capability, governance and architecture are now critical as organisations move beyond experimentation. The partnership supports secure, enterprise-grade AI adoption across multiple sectors.  

Time Under Tension has announced its new status as an OpenAI Services Partner, marking a significant step in its mission to help Australian businesses embed generative AI into everyday operations. The consultancy, founded in 2023, designs and deploys secure, enterprise-grade solutions using OpenAI models to support executive teams in building AI capability across workflows, governance structures and operating models.  

Co-founder Tim O’Neill said the partnership comes at a pivotal moment, as organisations shift from experimentation to operational deployment. “Access to gen AI is no longer the barrier, the real challenge is embedding AI into how businesses operate. Businesses need the right governance, skills and architecture in place,” he explained. He added that the next phase of generative AI in Australia is about capability, with organisations that invest in strong foundations better placed to integrate AI into daily work.  

Demand for practical AI solutions is accelerating across financial services, retail, tourism, government and media. Time Under Tension’s Services Partner status reinforces its role in helping businesses adopt AI responsibly, securely and at scale. “Our collaboration with OpenAI supports our work helping clients with end-to-end AI solution delivery, training, and security aligned to business strategy,” O’Neill said.  

The consultancy already works with leading brands including AGL, ScotPac, Baby Bunting and Queensland Rail, identifying high-impact use cases and building production-ready generative AI applications that deliver measurable outcomes. Ben Cutler, Chief Customer & Marketing Officer at ScotPac, praised the collaboration: “Our partnership with Time Under Tension has truly revolutionised how we approach generative AI innovation. We are excited to continue this journey together, pushing the boundaries of what’s possible with generative AI.”  

This announcement follows the recent merger of GetThere and the appointment of Simon Hillier to lead Time Under Tension’s new AI Academy training offering, further strengthening its commitment to equipping businesses with the skills and frameworks needed to harness AI effectively.