IGOR BOYADJIAN JOINS WILLIAM GRANT & SONS AS CHIEF BRAND OFFICER

William Grant & Sons has appointed Igor Boyadjian as Chief Brand Officer and Executive Board member, effective 1 June 2026. Boyadjian, formerly Managing Director of The Macallan, brings 25 years of global drinks industry experience. He will lead brand strategy and marketing execution, strengthening the company’s international presence.  

William Grant & Sons has confirmed the appointment of Igor Boyadjian as Chief Brand Officer and Executive Board member, effective 1 June 2026. In this newly elevated role, Boyadjian will assume responsibility for the Global Marketing Team, working closely with markets and commercial divisions to drive clarity, consistency and momentum in how the company’s portfolio of brands is presented across regions and channels. His remit includes leading global brand strategy and marketing execution, ensuring that the ambition for William Grant & Sons’ brands is translated into tangible impact on the ground through close collaboration with local markets.  

Boyadjian’s appointment marks a significant moment for the family-owned Scottish spirits company, renowned for its premium and luxury brands. His leadership is expected to reinforce the company’s commitment to building strong, distinctive identities for its brands while maintaining relevance in diverse international markets. By aligning global strategy with local execution, Boyadjian will play a pivotal role in strengthening the company’s competitive edge in an increasingly dynamic drinks industry.  

Bringing with him extensive experience in the premium and luxury sector, Boyadjian most recently served as Managing Director of The Macallan, where he was also a member of the Edrington Board. During his tenure, he oversaw the growth of one of the world’s most prestigious single malt Scotch whiskies, driving brand elevation and international expansion. His career, spanning 25 years in the drinks industry, has included leadership roles with significant brand, commercial and general management responsibilities.  

Boyadjian’s expertise extends across international markets, with a track record of success in Asia, the Americas, the Middle East, Africa and Global Travel Retail. This breadth of experience positions him well to navigate the complexities of global brand building, ensuring William Grant & Sons continues to resonate with consumers worldwide. His appointment underscores the company’s ambition to strengthen its global footprint while maintaining the heritage and craftsmanship that define its brands.  

Industry observers note that Boyadjian’s blend of strategic vision and operational experience will be critical as William Grant & Sons seeks to expand its influence in both established and emerging markets. His leadership is expected to bring sharper focus to brand positioning, innovation and consumer engagement, ensuring that the company’s portfolio remains at the forefront of the premium spirits category.  

As Chief Brand Officer, Boyadjian joins the Executive Board, reflecting the centrality of brand leadership to William Grant & Sons’ long-term growth strategy. His appointment signals a renewed emphasis on aligning global ambition with local execution, a balance that has become increasingly vital in the competitive international drinks landscape.  

With Boyadjian at the helm of brand strategy, William Grant & Sons is poised to strengthen its reputation as a leader in premium spirits, combining heritage with innovation to meet the evolving demands of consumers across the globe.