CANDERE WELCOMES SMRITI MANDHANA AS BRAND AMBASSADOR TO STRENGTHEN YOUTH CONNECT

Candere has appointed cricketer Smriti Mandhana as brand ambassador, joining Shah Rukh Khan in representing the lifestyle jewellery brand. Her association reflects Candere’s focus on everyday relevance and youth appeal, aligning with evolving consumer preferences. Backed by Kalyan Jewellers, Candere continues to expand its omni-channel presence and strengthen its cultural connection.

Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced Indian cricket star Smriti Mandhana as its new brand ambassador. Joining Shah Rukh Khan as the face of the brand, her appointment marks a significant step in Candere’s strategy to deepen its resonance with young, modern Indian consumers.  

One of India’s most accomplished cricketers, Mandhana has built a strong rapport with audiences through her achievements, consistency and authenticity. At a time when women’s cricket is commanding growing attention nationwide, her association with Candere reflects the brand’s focus on positioning jewellery as an everyday expression of style rather than something reserved for special occasions.  

Ramesh Kalyanaraman, Director, Candere, said, “Smriti Mandhana’s influence extends far beyond the cricket field. She represents a generation that values ambition, authenticity and confidence, and has become an inspiration to millions through her achievements and conduct. We are delighted to welcome her as the face of Candere alongside Shah Rukh Khan. Together, they reflect the diversity of today’s India and the many ways consumers express themselves. As Candere continues to grow as a lifestyle jewellery brand, Smriti’s association will help us deepen our connection with audiences across the country.”  

Candere has built its offering around evolving consumer preferences, with contemporary collections designed to complement daily routines, personal style and modern lifestyles. From workdays and weekends to celebrations and milestones, the brand’s versatile designs enable consumers to wear jewellery more often, more effortlessly and more meaningfully.  

Mandhana echoed this sentiment, saying, “I’m delighted to associate with Candere, a brand that truly understands the style sensibilities of today’s consumers. For me, jewellery isn’t something that’s reserved for special occasions; it’s something I wear every day. It’s a part of my personal style and often the finishing touch that makes me feel like myself. Candere’s contemporary designs fit effortlessly into that mindset, making jewellery relevant for everyday moments. I’m excited to be part of this journey and look forward to connecting with audiences through the brand’s campaigns.”  

With over 130 retail stores across India and a rapidly growing presence nationwide, Candere continues to shape the evolving lifestyle jewellery category. Its omni-channel approach offers customers a seamless shopping experience across its expanding retail footprint and digital platform. Backed by the trusted legacy of Kalyan Jewellers, Candere combines craftsmanship, contemporary design and accessibility to create jewellery that becomes a natural part of consumers’ everyday lives.