CEREBRAL PALSY ALLIANCE APPOINTS ORPHAN AS CREATIVE PARTNER

Cerebral Palsy Alliance has appointed independent agency Orphan as its creative partner for the global launch of a new evidence-based training platform. The collaboration will see Orphan develop work rolling out in Australia and the UK from July, with a United States launch scheduled for September.  

Cerebral Palsy Alliance (CPA) has announced the appointment of independent agency Orphan as its new creative partner, marking a significant step in the global launch of its evidence-based training platform. The partnership underscores CPA’s commitment to advancing research and education that transforms the lives of children and families affected by cerebral palsy worldwide.  

Michelle Tirtabudi, Managing Director at Orphan, expressed the agency’s enthusiasm for the collaboration, noting the profound impact of CPA’s mission. “CPA is an amazing organisation doing incredible, life-changing work. Being trusted to help tell that story is a privilege, and something we’ll pour everything into,” she said.  

Orphan’s Founder and Chief Creative Officer, Ant Hatton, highlighted the importance of innovation and strategic thinking in amplifying CPA’s work. “At Cerebral Palsy Alliance they are changing what’s possible for children and families through world-leading research and education. Often, the organisations making the biggest difference in the world don’t always have the biggest budgets. That’s why at Orphan, we help brands who can’t out-spend their competition, out-think them instead. CPA is leading the way through innovation. Our job is to make sure the world sees it,” Hatton explained.  

The creative output from Orphan will begin rolling out nationally across Australia and the UK from mid-July, before expanding to the United States in September. The campaign aims to elevate CPA’s pioneering work, ensuring its training platform reaches a global audience and reinforces the organisation’s reputation as a leader in evidence-based education and research.  

For CPA, the partnership represents more than a creative collaboration; it is an opportunity to amplify its mission of reshaping possibilities for those living with cerebral palsy. By leveraging Orphan’s expertise in storytelling and brand strategy, CPA seeks to ensure its innovative platform resonates with diverse audiences across continents.  

The appointment of Orphan reflects a growing trend of purpose-driven partnerships between non-profit organisations and independent creative agencies. Such collaborations demonstrate how creativity and strategic communication can play a pivotal role in advancing social impact initiatives, particularly when resources are limited but the mission is profound.  

As the rollout begins, the partnership between CPA and Orphan is expected to set a benchmark for how creative thinking can elevate evidence-based solutions to global visibility. With launches spanning Australia, the UK, and the US, the campaign will not only showcase CPA’s groundbreaking work but also highlight the power of creativity in driving awareness, engagement, and change.