SKIMS ELEVATES TRACY NGUYEN TO CHIEF COMMUNICATIONS OFFICER

SKIMS has promoted Tracy Nguyen to Chief Communications Officer, expanding her remit to include strategic oversight of sports, entertainment, brand collaborations and cultural activations. Nguyen, who joined in 2024, will continue to lead global communications and co-manage the Nike partnership, reinforcing SKIMS’ global growth ambitions.

SKIMS has announced the promotion of Tracy Nguyen to the newly created role of Chief Communications Officer, a move that underscores the brand’s ambition to strengthen its cultural footprint while driving commercial expansion. Co-founded by Kim Kardashian and Jens Grede, the intimate apparel company has rapidly evolved into a global lifestyle brand, and Nguyen’s elevation reflects its intent to consolidate communications and cultural strategy at the highest executive level.

Nguyen, who joined SKIMS in 2024 as Executive Vice President of Communications and Entertainment, has played a pivotal role in shaping the brand’s narrative and positioning at the intersection of fashion and culture. Her leadership has been instrumental in major corporate milestones, including serving as co-general manager for the landmark Nike partnership, a responsibility she will continue to hold alongside her new mandate. In her expanded role, Nguyen will retain oversight of global communications while taking on strategic direction for sports, entertainment, brand collaborations and cultural activations, areas increasingly central to SKIMS’ identity and influence.

The decision to elevate Nguyen was praised by Kardashian and Grede, who cited her sharp instincts and ability to protect and scale brand identity in a competitive marketplace. “Tracy has an exceptional ability to navigate the cultural landscape while ensuring SKIMS remains true to its vision,” they noted, highlighting her contribution to the brand’s resonance across diverse audiences and markets.

Nguyen’s promotion also signals how SKIMS is structuring its C-suite to align with its next phase of growth. By integrating communications with cultural strategy, the company aims to reinforce its relevance beyond apparel, positioning itself as a brand deeply embedded in global conversations around fashion, entertainment and lifestyle. This executive move reflects SKIMS’ broader ambition to expand its influence across international markets while maintaining a strong cultural connection with consumers.

As SKIMS continues to scale, Nguyen’s expanded remit is expected to play a critical role in ensuring the brand’s voice remains consistent, compelling and culturally attuned. Her appointment as Chief Communications Officer marks not only a personal career milestone but also a strategic step in SKIMS’ evolution as a global powerhouse at the intersection of commerce and culture.