BLUE RIBAND GIN MARKS INDIAN RELAUNCH WITH SMITH LUMEN COLLABORATION

Blue Riband Gin has returned to the Indian market with refreshed packaging, marking the first Smith Lumen project to hit shelves in the country. The redesign reinterprets the legendary brand for a new generation while preserving its heritage and trust, achieved through close collaboration with Inbrew Beverages and its team.

Blue Riband Gin, one of India’s most storied spirits brands, has re-entered the market with a striking new look that balances heritage with modern relevance. The relaunch is particularly significant as it represents the first Smith Lumen project to reach shelves in India, underscoring the creative agency’s growing footprint in the region.  

The refreshed identity was never about novelty for its own sake. Instead, it sought to reinterpret a brand with deep roots and longstanding recognition, ensuring it resonates with a new generation of consumers without losing the familiarity and trust it has built over decades. The design reflects a careful balance between continuity and innovation, a hallmark of successful brand evolution in the premium spirits sector.  

The collaboration with Inbrew Beverages Private Limited was central to this achievement. A sincere acknowledgement was extended to Sumit Tiwari and the wider Inbrew team, alongside Baisali Ray and Akash Sahu, whose trust and partnership were instrumental throughout the journey. Their collective effort ensured that the relaunch was not just a design exercise but a strategic move to strengthen Blue Riband Gin’s relevance in India’s dynamic spirits market.  

For Smith Lumen, the project highlights its ability to blend creative vision with cultural sensitivity, reimagining an iconic brand while respecting its legacy. For Inbrew Beverages, it signals a renewed commitment to premiumisation and consumer-led innovation, aligning with broader industry trends where design and storytelling play a pivotal role in shaping brand perception.  

As Blue Riband Gin returns to shelves, the relaunch stands as a testament to the power of collaboration and thoughtful design. It is both a celebration of heritage and a confident step into the future, positioning the brand to inspire loyalty among long-time drinkers while captivating a new generation of gin enthusiasts.