KANIK YADAV ELEVATED TO VICE PRESIDENT AT WPP MEDIA

WPP Media has promoted Kanik Yadav to Vice President, Sports & Entertainment, India, expanding his remit within the Entertainment & Sports Partnerships division. Yadav will spearhead strategic initiatives across sports, live entertainment and pop culture, strengthening brand partnerships and developing content-led experiences. His career includes leadership roles at Mirchi and Sportzlive.

WPP Media has announced the promotion of Kanik Yadav to Vice President, Sports & Entertainment, India, a move that underscores the company’s commitment to strengthening its Entertainment & Sports Partnerships business. In his new role, Yadav will lead strategic initiatives across sports, live entertainment and pop culture, while driving brand partnerships and developing content-led experiences tailored to client needs.  

The promotion reflects WPP Media’s focus on integrating sports and entertainment into its broader communications offering, recognising the growing importance of culture-driven engagement in India’s dynamic media landscape. Yadav’s remit will include building innovative collaborations that connect brands with audiences through sponsorships, live events and content partnerships, ensuring that WPP Media remains at the forefront of experiential and entertainment-led marketing.  

Yadav previously served as Business Director, Content North, where he was instrumental in shaping brand solutions and driving new business development. His expertise spans sponsorships, live events and content partnerships, giving him a strong foundation to lead the division’s next phase of growth. Earlier in his career, he held key roles at Mirchi and Sportzlive, where he gained valuable experience in entertainment programming and sports management.  

At Mirchi, Yadav contributed to the radio network’s expansion into branded content and live experiences, while his tenure at Sportzlive saw him engage with sports properties and partnerships that deepened his understanding of India’s evolving sports ecosystem. This blend of entertainment and sports expertise positions him uniquely to deliver integrated solutions that resonate with both brands and consumers.  

The appointment comes at a time when India’s entertainment and sports sectors are experiencing rapid transformation, fuelled by digital platforms, streaming services and the increasing appetite for live experiences. WPP Media’s decision to elevate Yadav signals its intent to harness these trends, offering clients innovative ways to connect with audiences through culture-first strategies.  

Yadav’s leadership is expected to strengthen WPP Media’s ability to deliver high-impact brand experiences that merge entertainment, sport and pop culture. His promotion also highlights the company’s emphasis on nurturing talent with diverse industry backgrounds, ensuring that its leadership team is equipped to navigate the complexities of modern media and marketing.  

With Yadav at the helm of Sports & Entertainment, WPP Media is poised to expand its footprint in India’s fast-growing cultural economy, reinforcing its position as a leading player in brand partnerships and content-led innovation.