FARAZ SAYED TAKES HELM OF DIGITAL & MARKETING SERVICES FOR UNILEVER FOODS

Faraz Sayed has stepped into the role of Digital & Marketing Services Lead for Unilever’s Foods category. Announcing the move on LinkedIn, he described his first month as rewarding and humbling. Sayed will spearhead digital strategy, consumer insights and brand growth, following his tenure at Tata Motors.  

Faraz Sayed has begun a new chapter in his career, taking on the role of Digital & Marketing Services Lead for the Foods category at Unilever. The appointment marks a significant step in his professional journey, as he assumes responsibility for driving digital and marketing initiatives across one of the company’s most dynamic business segments.  

Sayed shared the news on LinkedIn, reflecting on his first month in the position as “incredibly rewarding.” He described the assignment as both exciting and humbling, signalling his enthusiasm for the challenges and opportunities ahead. His remarks conveyed a sense of gratitude and optimism, underscoring his commitment to shaping meaningful outcomes in collaboration with Unilever’s teams.  

In his new role, Sayed will oversee digital transformation and marketing services for the Foods category, a portfolio that demands innovation and consumer-centric strategies. His remit includes leading marketing strategy, harnessing consumer insights, strengthening brand equity and driving business growth. By integrating digital capabilities with creative brand-building, he is expected to play a pivotal role in enhancing Unilever’s engagement with consumers and expanding its market presence.  

Sayed emphasised the collaborative nature of the role, highlighting the opportunity to work alongside talented colleagues to deliver impactful results. “I look forward to this new beginning and the opportunities that come with it,” he noted, signalling his readiness to contribute to Unilever’s broader vision of sustainable growth and consumer connection.  

Prior to joining Unilever, Sayed was Senior Media Manager at Tata Motors, where he gained extensive experience in media strategy and brand communication. His transition from the automotive sector to FMCG reflects a versatile career trajectory, marked by adaptability and a keen understanding of diverse consumer landscapes.  

The move positions Sayed at the intersection of digital innovation and brand stewardship, areas increasingly critical to the success of global consumer businesses. As Unilever continues to evolve its Foods category in response to shifting consumer preferences and digital trends, his leadership is expected to bring fresh energy and strategic focus.  

Sayed’s appointment underscores Unilever’s commitment to strengthening its digital and marketing capabilities, ensuring that its brands remain relevant, resonant and future-ready. For Sayed, it represents not only a professional milestone but also an opportunity to contribute to one of the world’s most influential consumer goods companies at a time of rapid transformation.