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Abhishek Shetty has joined Grab as Regional Director and Head of Product Marketing after a two‑year tenure at Swiggy Instamart. He will oversee product marketing across Grab’s diverse ecosystem, spanning mobility, deliveries and financial services, as the Southeast Asian platform strengthens its integrated offering in a highly competitive market.  

Abhishek Shetty has been appointed Regional Director and Head of Product Marketing at Grab, marking a significant career move after his two‑year stint at Swiggy Instamart. In his new role, Shetty will lead product marketing across Grab’s expansive portfolio, which includes mobility, deliveries and financial services, positioning the company for continued growth in Southeast Asia’s fast‑evolving digital economy.  

Grab, widely recognised as one of the region’s most influential super‑apps, has built its reputation by offering a seamless platform that integrates everyday services. From ride‑hailing and food delivery to payments and financial products, the company has become a central player in the lives of millions of consumers across Southeast Asia. Shetty’s appointment signals Grab’s intent to sharpen its product marketing strategies and further consolidate its leadership in this competitive landscape.  

At Swiggy Instamart, Shetty played a pivotal role in shaping marketing initiatives for India’s quick‑commerce segment, a sector that has witnessed rapid expansion in recent years. His experience in driving brand positioning and customer engagement in a high‑growth environment is expected to bring valuable insights to Grab, particularly as the company continues to diversify its offerings and deepen its customer relationships.  

Industry observers note that Grab’s decision to strengthen its product marketing leadership reflects the increasing importance of differentiation in a crowded marketplace. With rivals investing heavily in technology, logistics and customer experience, Grab’s ability to communicate the value of its integrated ecosystem will be critical to sustaining its competitive edge. Shetty’s expertise in crafting compelling narratives and aligning marketing strategies with business objectives is likely to play a central role in this effort.  

The appointment also underscores the growing mobility of talent across Asia’s digital platforms, with executives bringing cross‑market experience to drive innovation and growth. Shetty’s move from India’s quick‑commerce sector to Southeast Asia’s super‑app ecosystem highlights the interconnected nature of the region’s digital economy, where lessons from one market can inform strategies in another.  

As Grab continues to expand its reach and refine its services, Shetty’s leadership in product marketing is expected to help the company strengthen its brand presence and deliver more tailored experiences to consumers. His appointment marks another step in Grab’s journey to remain at the forefront of Southeast Asia’s digital transformation.