ANKITHA ACHARYA JOINS WPP MEDIA AS GLOBAL STRATEGY DIRECTOR FOR NESTLÉ

WPP Media has appointed Ankitha Acharya as Global Strategy Director for Nestlé. Acharya brings extensive experience in brand strategy and planning across global and local markets, having previously led strategy for adidas in emerging markets and Volvo in Europe. Her expertise spans audience planning, integrated strategy and market expansion.

WPP Media has announced the appointment of Ankitha Acharya as Global Strategy Director for Nestlé, strengthening its leadership team with a seasoned strategist whose career spans multiple geographies and industries. Acharya’s new role will see her drive global brand strategy for Nestlé, one of the world’s most recognised consumer goods companies, as the brand continues to evolve its positioning and consumer engagement in diverse markets.  

Prior to joining WPP Media, Acharya served as Brand Strategy Director, Emerging Markets at EssenceMediacom, where she led strategy across 17 markets for adidas. In this role, she was instrumental in shaping brand narratives and market-specific approaches, ensuring consistency while adapting to local consumer behaviours. Her work contributed to adidas’s ability to resonate with audiences in regions characterised by rapid growth and shifting consumer dynamics.  

Earlier in her career, Acharya was Planning and Strategy Director for Volvo at Mindshare, overseeing planning and strategy across six European markets. Her remit included developing integrated strategies that balanced global brand objectives with regional market realities, a challenge she navigated with a focus on audience insights and long-term brand equity. She has also held roles at Wavemaker and Performics India, further broadening her expertise across digital, performance and integrated marketing disciplines.  

Acharya’s career reflects a strong foundation in both global and local market strategy, with a particular emphasis on audience planning and brand positioning. Her ability to translate consumer insights into actionable strategies has been a hallmark of her work, enabling brands to build meaningful connections with diverse audiences.  

Her appointment at WPP Media underscores the agency’s commitment to strengthening its strategic leadership for Nestlé, a client with a vast global footprint and complex brand portfolio. As consumer expectations continue to evolve, Acharya’s experience in navigating cultural nuances and market-specific challenges is expected to play a pivotal role in shaping Nestlé’s global communications and brand strategy.  

Industry observers note that Acharya’s blend of global perspective and local market expertise positions her well to lead Nestlé’s strategy at a time when brands are increasingly required to balance consistency with adaptability. Her track record across FMCG, automotive and sportswear categories highlights her versatility and ability to deliver results across varied sectors.  

With this appointment, WPP Media signals its intent to further strengthen its partnership with Nestlé, leveraging Acharya’s expertise to drive strategic growth and enhance consumer engagement across markets worldwide.