ADIE BROSWON GROUP UNVEILS MOOOZ SPARKLE JAMUN VODKA

Adie Broswon Group has launched Moooz Sparkle Jamun Vodka, crafted with rice from Punjab and triple-distilled through proprietary filtration. Available in Delhi, Haryana and Uttar Pradesh in three bottle sizes, the new expression blends indigenous jamun flavour with premium craftsmanship, reinforcing the company’s focus on differentiated homegrown spirits.  

The Adie Broswon Group has expanded its contemporary vodka portfolio with the launch of Moooz Sparkle Jamun Vodka, a new expression inspired by one of India’s most iconic native fruits. The release underscores the company’s ambition to build differentiated homegrown brands that blend local flavour inspiration with premium craftsmanship, catering to evolving consumer preferences in the spirits market.  

Developed under the Moooz portfolio, the vodka is crafted using carefully selected rice sourced from Punjab, Extra Neutral Alcohol and demineralised water. Each batch undergoes triple distillation followed by Adie Broswon’s proprietary Platinum, Gold and Diamond filtration process, resulting in a clean, smooth and versatile spirit. Designed for both neat consumption and contemporary cocktails, the product reflects the brand’s focus on versatility and quality.  

Jamun, celebrated for its tart and earthy profile, has become a popular flavour in India’s premium spirits segment. By infusing this native fruit into its latest creation, Adie Broswon is tapping into a growing appetite for indigenous flavours while positioning Moooz Sparkle Jamun Vodka as a distinctive entrant in the flavoured vodka category. The company’s emphasis on craftsmanship and innovation highlights its intent to compete with established players while carving out a unique identity rooted in Indian taste memory.  

The new expression is available at leading retail outlets across Delhi, Haryana and Uttar Pradesh in three formats: 180 ml, 375 ml and 750 ml bottles, priced at Rs 175, Rs 350 and Rs 700 respectively. This tiered offering ensures accessibility across different consumption occasions, from individual indulgence to celebratory gatherings.  

With Moooz Sparkle Jamun Vodka, Adie Broswon Group signals its commitment to shaping India’s evolving spirits landscape by marrying indigenous flavour inspiration with premium production standards. The launch not only strengthens the Moooz portfolio but also reflects the broader trend of homegrown brands redefining premium drinking experiences for a new generation of consumers.