Former Hyundai CMO Angela Zepeda has been appointed Vice President, Global Marketing at Lucid Motors. Returning to the automotive sector after a stint in technology, she aims to strengthen customer engagement, brand awareness, and commercial growth for the luxury EV maker, underscoring her reputation as a seasoned marketing leader.
Angela Zepeda, one of the most recognisable names in automotive marketing, has taken on a new challenge as Vice President, Global Marketing at Lucid Motors. The move marks her return to the automotive industry after a period in the technology sector, reaffirming her commitment to shaping brand narratives in a space defined by innovation and customer-centricity.
Zepeda, who previously served as Chief Marketing Officer at Hyundai Motor America, announced her appointment in a LinkedIn post on Friday. “After a period leading marketing in the technology sector, I am excited to return to the automotive industry and to a company defined by product excellence, technical ambition, and a clear focus on the customer,” she wrote. “I look forward to jumping in to support Lucid’s efforts to deepen customer engagement, build brand awareness, and drive commercial momentum.”
Her career trajectory reflects a blend of creative vision and strategic execution. At Hyundai, Zepeda was instrumental in elevating the brand’s profile in the United States, overseeing campaigns that emphasised both innovation and emotional storytelling. Her leadership helped Hyundai strengthen its position in a competitive market, balancing product marketing with broader brand-building initiatives.
Lucid Motors, known for its luxury electric vehicles and ambitious technological roadmap, is expected to benefit from Zepeda’s expertise in integrated marketing and consumer engagement. As the company continues to expand its footprint in the EV sector, her appointment signals a renewed focus on global brand positioning and customer loyalty.
Beyond her corporate roles, Zepeda has been a visible voice in the marketing community. She has delivered keynote addresses at industry gatherings including the TV & Video Insider Summit and the Marketing: Automotive conference, where she shared insights on the evolving dynamics of consumer behaviour, digital transformation, and the future of automotive branding.
Her move to Lucid comes at a pivotal moment for the company, which is seeking to consolidate its reputation as a premium EV manufacturer while navigating the challenges of scaling production and expanding market reach. With Zepeda at the helm of global marketing, Lucid is poised to sharpen its storytelling, amplify its customer engagement strategies, and reinforce its identity as a brand built on excellence and ambition.
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