Brown-Forman is set to celebrate the 152nd running of the Kentucky Derby alongside Woodford Reserve, the event’s presenting sponsor. The annual sporting spectacle, deeply tied to Louisville heritage and Southern hospitality, highlights the company’s longstanding connection to one of America’s most celebrated cultural and sporting traditions.
As anticipation builds for the 152nd running of the Kentucky Derby, Brown-Forman is preparing to celebrate one of its most cherished hometown traditions alongside its premium bourbon brand, Woodford Reserve, the presenting sponsor of the iconic race.
Widely known as “The Most Exciting Two Minutes in Sports”, the Kentucky Derby has long stood as a defining event in American sporting culture, drawing global attention to Louisville, Kentucky, each spring. For Brown-Forman, whose roots are deeply intertwined with the state’s bourbon heritage, the occasion represents more than sponsorship — it is a celebration of local pride, craftsmanship and enduring tradition.
The company announced that it would once again join Woodford Reserve in honouring the Derby and the sense of occasion surrounding the celebrated horse race. The annual event has become synonymous with elegance, hospitality and bourbon culture, with Woodford Reserve firmly established as one of the Derby’s signature brands.
The partnership continues to strengthen the connection between the Derby and Kentucky’s globally recognised whiskey industry. Over the years, Woodford Reserve has become closely associated with the race through commemorative releases, curated experiences and its role in elevating the Derby’s premium image on the international stage.
For Brown-Forman, the Derby weekend serves as both a cultural celebration and a showcase of Kentucky’s identity, where sport, tradition and bourbon craftsmanship converge before a worldwide audience.
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