KELSEY MURRAY TAKES GLOBAL GROWTH HELM AT OGILVY GROUP

Kelsey Murray has been appointed Global Head of Growth at The Ogilvy Group, bringing a creatively driven approach and strong focus on craft to the role. She will work across agencies and disciplines to unite top industry talent, helping clients tackle complex business challenges through integrated and innovative solutions.

The Ogilvy Group has named Kelsey Murray as its new Global Head of Growth, signalling a continued emphasis on creativity, collaboration and integrated thinking as the agency network sharpens its global business strategy.

Murray, widely recognised for her creatively minded leadership style and commitment to craft, steps into the role at a time when agencies are increasingly expected to deliver connected solutions that extend far beyond traditional advertising. Her appointment reflects Ogilvy’s ambition to bring together expertise from across disciplines and markets in order to address complex client challenges with greater agility and innovation.

In her new position, Murray will focus on uniting talent from across agencies and specialisms, building collaborative teams capable of solving real business problems for clients in an increasingly fragmented communications landscape. The move also underscores the growing importance of growth leadership roles within global agency groups, where commercial expansion is increasingly tied to creative integration and strategic transformation.

Industry observers note that agencies are under mounting pressure to provide end-to-end capabilities, blending creativity with technology, strategy, customer experience and data-driven insight. Murray’s reputation for combining creative thinking with operational focus is expected to play a key role in strengthening Ogilvy’s ability to deliver integrated solutions on a global scale.

Her appointment has been welcomed internally as a strong signal of confidence in leaders who prioritise both creativity and collaboration. Colleagues describe Murray as someone deeply passionate about the craft of communications while also maintaining a clear understanding of business impact and client growth.

The Ogilvy Group said Murray’s leadership would help foster stronger connections across teams and disciplines, enabling the organisation to harness the best talent in the industry to meet evolving client needs. Her remit is expected to include identifying new growth opportunities, strengthening cross-agency partnerships and driving a more unified approach to client problem-solving worldwide.

As agencies continue adapting to rapid shifts in media, consumer behaviour and technology, Murray’s appointment positions Ogilvy to reinforce its standing as a globally connected creative network focused on delivering measurable business outcomes alongside standout creative work.