Advertising
MERIL LIFE SCIENCES AND MS DHONI REDEFINE HEALTHCARE ADVERTISING
Meril Life Sciences’ latest campaign with MS Dhoni redefines healthcare advertising by replacing caution with joy. Featuring grandparents coached by Dhoni to master...
PUBLICIS ACQUIRES ADGEAI TO STRENGTHEN PREDICTIVE MEASUREMENT AND CREATIVE INTELLIGENCE
Publicis Groupe has acquired AI-driven measurement firm AdgeAI to strengthen predictive creative performance capabilities. The integration will combine AdgeAI’s analytics technology with Publicis’...
ADVERTISING CLUB TRIVANDRUM MARKS FIRST ANNIVERSARY WITH FIRESIDE CHAT ON ADVERTISING’S POWER
Advertising Club Trivandrum celebrates its first anniversary with “The First ACT on Stage,” a fireside chat featuring Dr Shashi Tharoor MP and Navaneeth...
RYAN TIMMS APPOINTED CHAIR OF CANADA’S ADVERTISING INDUSTRY BODY ICA
Ryan Timms has been appointed Chair of the Institute of Canadian Agencies (ICA), pledging to represent the interests of member agencies across Canada’s...
PARLE-G’S UGADI CAMPAIGN CELEBRATES LIFE’S BITTERSWEET MOMENTS
Parle-G’s Ugadi campaign draws inspiration from the traditional Bevu Bella ritual, highlighting life’s blend of sweetness and bitterness. Through a simple yet powerful...
SUSAN CREDLE TO RECEIVE LION OF ST. MARK AT CANNES LIONS
Susan Credle, a leading figure in global advertising, will receive the Lion of St. Mark lifetime achievement award at this summer’s Cannes Lions...
ANNETTE KING, ESTEEMED ADVERTISING LEADER, DIES AT 57
Annette King, a towering figure in British advertising, has died at 57. With a 35-year career spanning Ogilvy, Publicis Groupe, and Accenture Song,...
FLIPPING THE SCRIPT: ZOMATO’S WOMEN DELIVERY PARTNERS CHALLENGE EVERYDAY BIAS
Zomato’s International Women’s Day film captures the subtle biases women delivery partners face, from surprised stares to pointed questions. With over 3,500 women...
