Advertising
PARLE-G’S UGADI CAMPAIGN CELEBRATES LIFE’S BITTERSWEET MOMENTS
Parle-G’s Ugadi campaign draws inspiration from the traditional Bevu Bella ritual, highlighting life’s blend of sweetness and bitterness. Through a simple yet powerful...
SUSAN CREDLE TO RECEIVE LION OF ST. MARK AT CANNES LIONS
Susan Credle, a leading figure in global advertising, will receive the Lion of St. Mark lifetime achievement award at this summer’s Cannes Lions...
ANNETTE KING, ESTEEMED ADVERTISING LEADER, DIES AT 57
Annette King, a towering figure in British advertising, has died at 57. With a 35-year career spanning Ogilvy, Publicis Groupe, and Accenture Song,...
FLIPPING THE SCRIPT: ZOMATO’S WOMEN DELIVERY PARTNERS CHALLENGE EVERYDAY BIAS
Zomato’s International Women’s Day film captures the subtle biases women delivery partners face, from surprised stares to pointed questions. With over 3,500 women...
SHE IS ON THE RISE: WOMEN’S DAY 2026 BECOMES A LIVING TRIBUTE
Mahindra’s She Is On The Rise campaign entered its fifth year in 2026, evolving into a living tribute to women’s everyday impact. From...
BORAL MARKS 80 YEARS WITH HUMAN-CENTRED CAMPAIGN
To celebrate its 80th anniversary, Boral has launched a campaign with Sydney agency 3rdspace that shifts focus from corporate milestones to everyday Australians....
JACK LINK’S WARNS SNACK LOVERS TO ‘BEWARE THE WILD’ IN NEW CAMPAIGN
Jack Link’s has launched a new campaign under its “Feed Your Wild Side” platform, humorously warning consumers that its beef jerky is so...
AD COUNCIL INTRODUCES ‘ZILL’ TO HELP TEENS RECLAIM THE LANGUAGE OF MENTAL WELL-BEING
On World Teen Mental Wellness Day, the Ad Council has expanded its “Love, Your Mind” initiative by introducing “zill,” a new term encouraging...
