Brands
PEPSICO LAUNCHES MIRINDA ‘SMILE PLEASE’ PLATFORM
PepsiCo has unveiled the Mirinda ‘Smile Please’ platform alongside a refreshed global visual identity. Designed to spark spontaneous joy and celebrate individuality, the...
COTY CHAMPIONS EXPRESSIVE MASCULINITY IN FRAGRANCE
Coty is spotlighting the evolution of men’s fragrance towards self-expression and personalisation, with BOSS The Scent Eau de Parfum Intense exemplifying this shift....
JOHNNIE WALKER UNVEILS BLUE LABEL AZURE FOR GLOBAL TRAVELLERS
Johnnie Walker has launched Blue Label Azure, a coastal-inspired limited-edition release available exclusively to global travellers. Debuting at London Heathrow in May, the...
MCDONALD’S HONG KONG REVIVES SHOGUN BURGER WITH ICONIC ON-SCREEN DUO
McDonald’s Hong Kong has brought back its Shogun Burger series with a cultural twist, featuring beloved on-screen couple Louis Koo and Jessica Hsuan....
GRADA REIMAGINES DECAF WITH STRIKING DESIGN FOR MIDNIGHT RELEASE
Australian coffee liqueur brand Grada introduces Midnight Decaf with bold new packaging by Weave. Blending its signature blue with vibrant orange, the design...
PICO LAUNCHES WITH NATURAL POWER GEL PICO FUEL
Pico has entered the sports nutrition market with Pico Fuel, a power gel made entirely from natural ingredients. Designed by Bernd Bousard and...
PEDDLERS GIN BLENDS BOTANICALS WITH COFFEE CULTURE IN CHINA TIE-UP
Shanghai craft gin brand Peddlers has partnered with Starbucks Reserve Bar Mixato to launch a limited-edition cocktail programme across China. Featuring coffee-infused serves...
BEEHIVE SHINES AT TFWA SINGAPORE WITH XO GOLD EDITION
Beehive will unveil its XO Gold Edition at TFWA Singapore, a limited release housed in a distinctive gold bottle. Crafted with rare Red...
