Campaigns
ADRENALINE RUSH: PEPSICO INDIA’S PREMIUM ENERGY PLAY
PepsiCo India has launched Adrenaline Rush, a premium energy drink priced at ₹60, targeting Gen Z consumers. Available in Passion Rush and Classic...
SAMSUNG MARKS 20 YEARS AS WORLD’S NO.1 TV WITH FOOTBALL-THEMED CAMPAIGN
Samsung celebrates 20 years as the world’s No.1 TV brand with a bold football-themed campaign ahead of the FIFA World Cup 2026. Featuring...
TANISHQ SHOWCASES GOLD EXCHANGE WITH SACHIN TENDULKAR
Tanishq has launched a new campaign featuring Sachin Tendulkar to highlight its gold exchange programme. Created by TBWA\Lintas, the film demonstrates the transparent...
MCDONALD’S BELGIUM IGNITES FLAVOUR WITH ‘CHICK-A-BOOM’
McDonald’s Belgium has launched ‘Chick-A-Boom’, a bold new campaign by TBWA\Belgium that visualises the explosive flavour of its latest chicken range. Featuring high-impact...
HYUNDAI SPOTLIGHTS TEEN TALENT IN WORLD CUP CAMPAIGN
Hyundai Motor Company America’s new 60-second World Cup spot, created with INNOCEAN USA, features five teenage footballers in vignettes showcasing their skill. CMO...
LOEWE MARKS 180 YEARS WITH LION-HEARTED CELEBRATION
Loewe commemorates 180 years of craft and leather mastery with a spirited campaign featuring artists and friends of the House. A playful lion...
DELI KITCHEN MARKS DECADE WITH BOLD JDO REBRAND
Independent agency JDO has rebranded Deli Kitchen, part of Signature Flatbreads, with a vibrant new identity celebrating the brand’s tenth anniversary. Centred on...
LUZ MARÍA CARBAJAL: REDEFINING GROWTH THROUGH NON-LINEAR JOURNEYS
Luz María Carbajal, Head of Growth & Business Development at Sterling Co., exemplifies how non-linear career paths can fuel innovation. From HR in...
