Brands
OGILVY’S FILM FOR TATA MOTORS CV TURNS ‘BETTER ALWAYS’ INTO A MOVING TRIBUTE TO INDIA’S EVERYDAY PROGRESS
Ogilvy India’s new brand film for Tata Motors Commercial Vehicles translates the company’s ‘Better Always’ philosophy into a people-first narrative of steady national...
IKEA INDIA’S NEW PROMISE: WHERE LIFE BEGINS, AND KEEPS BEGINNING, AT HOME
IKEA India introduces a new brand position, It All Starts at Home, reflecting how Indian homes have evolved into multi-purpose spaces shaping daily...
URSINI RECLAIMS THE SHELF WITH A BOLD IDENTITY ROOTED IN HERITAGE
Italian olive oil and preserved foods brand Ursini has unveiled a redefined visual identity and packaging system that places its historic name at...
FERRARI’S FIRST EV BEARS THE FINGERPRINTS OF APPLE’S DESIGN LEGENDS
Ferrari’s upcoming electric vehicle, the Luce, is the result of a rare collaboration between Ferrari and LoveFrom, the design studio founded by Jony...
GREATNESS CAN’T BE RUSHED: RAO’S HOMEMADE SHINES AT THE WINTER OLYMPICS
Rao’s Homemade, in partnership with Butler, Shine, Stern & Partners, #MBooth and Spark, launched “Greatness Can’t Be Rushed” during the Winter Olympics. The...
THE KID LAROI AGES OVERNIGHT IN UBER EATS’ DARKLY HUMOROUS NEW CAMPAIGN
Uber Eats’ latest “Get Almost, Almost Anything” campaign stars The Kid LAROI, who transforms into a prematurely ageing version of himself after ordering...
FLIPKART BACKS NAMIBIA CRICKET TEAM AT WORLD CUP
Flipkart has announced sponsorship of the Namibia Cricket Team at the World Cup, signalling its global ambitions and support for emerging cricketing nations....
APOGEE AEROSPACE SEALS ₹3,500 CRORE DEAL FOR AMPHIBIAN AIRCRAFT, BUILDING INDIA’S INDIGENOUS AVIATION ECOSYSTEM
Apogee Aerospace Pvt Ltd has signed a ₹3,500 crore procurement agreement with Australia’s Amphibian Aerospace Industries for 15 Albatross 2.0 amphibian aircraft. Alongside,...
