Campaigns
Bringing AI Closer: OpenAI’s ChatGPT Campaigns Highlight Everyday Possibilities
OpenAI has rolled out a series of engaging campaigns that spotlight the versatility of ChatGPT in everyday experiences. Titled “Road Trip with ChatGPT,”...
Celebrating Roots: Lay’s Unveils Limited-Edition Packs Dedicated to Farmers
Lay’s has unveiled a special limited-edition pack series in India that celebrates the farmers behind its iconic chips. Each pack is adorned with...
‘Bodies at Work’: NikeSKIMS Debut Campaign Puts Women Athletes in the Spotlight
NikeSKIMS has unveiled its much-anticipated debut collection, launched in tandem with a global campaign film titled Bodies at Work. Blending Nike’s legacy of...
Sweet News: Oreo Toffee Crunch Becomes a Staple in Mondelez India’s Flavour Range
For the first time in ten years, Oreo has introduced a brand-new permanent flavour to its portfolio – Oreo Toffee Crunch. The latest...
‘The Moment Is Gold’: BBDO India and World Gold Council Target Gen Z & Millennials with New Campaign
BBDO India, in partnership with the World Gold Council, has launched its latest campaign, The Moment Is Gold, designed to resonate with a...
OPPO Unveils F31 Series with Rajkummar Rao and Triptii Dimri Leading New Brand Campaign
OPPO India has rolled out its latest brand campaign, ‘Business Badhega, Smooth Chalega’, introducing the highly anticipated OPPO F31 Series with actors Rajkummar...
Weave and Four Pillars Gin illuminate the Wild Isle’s wild side
Award-winning gin distillery, Four Pillars, has teamed up with long-term brand and design partners, Weave for the latest release of its famous Distiller...
The AI trust gap and how age, income and gender divide Australian consumers
New research from Bench Media reveals that while generative AI has rapidly become part of everyday shopping behaviour, Australians are deeply divided on...
