Campaigns
‘The Moment Is Gold’: BBDO India and World Gold Council Target Gen Z & Millennials with New Campaign
BBDO India, in partnership with the World Gold Council, has launched its latest campaign, The Moment Is Gold, designed to resonate with a...
OPPO Unveils F31 Series with Rajkummar Rao and Triptii Dimri Leading New Brand Campaign
OPPO India has rolled out its latest brand campaign, ‘Business Badhega, Smooth Chalega’, introducing the highly anticipated OPPO F31 Series with actors Rajkummar...
Weave and Four Pillars Gin illuminate the Wild Isle’s wild side
Award-winning gin distillery, Four Pillars, has teamed up with long-term brand and design partners, Weave for the latest release of its famous Distiller...
The AI trust gap and how age, income and gender divide Australian consumers
New research from Bench Media reveals that while generative AI has rapidly become part of everyday shopping behaviour, Australians are deeply divided on...
OTIS Hits the Right Note as Canva’s Exclusive Music Partner, Debuts ‘Put Imagination To Work’ Campaign
After two years of shaping the soundtrack to Canva’s biggest creative moments, music and sound collective OTIS has been named the sole music...
Aishwarya Rai Bachchan Stars in L’Oréal Paris’ New ‘Lessons of Worth’ Campaign
The India-centric narrative is led by Aishwarya Rai Bachchan, who serves as both the face and the voice of the campaign. A long-standing...
The Hallway and B Lab AANZ farewell ‘fat cats’ in bold new campaign
Independent advertising agency The Hallway has partnered with B Lab Australia & Aotearoa New Zealand (B Lab AANZ) to launch a provocative new...
Red Rooster turns up the heat in latest Hot Honey campaign via Leo Australia
Australia’s first and favourite chicken shop, Red Rooster (Reds) is rewriting the rules of QSR marketing with the launch of its latest Hot...
