Case Studies
HEINEKEN LAUNCHES ‘FOR THE LOVE OF PUBS’ TO TACKLE IRELAND’S VANISHING LOCALS
With 2,100 Irish pubs closing over two decades, Heineken has unveiled “For the Love of Pubs”, a global platform aimed at safeguarding pub...
SAVED BY STRANGERS, UNITED IN SONG: M+C SAATCHI AND LIFEBLOOD TURN SECOND CHANCES INTO “THE UNLIKELY VERSION”
Australian Red Cross Lifeblood has launched a fully integrated national campaign, “Unlikely Version”, created in partnership with M+C Saatchi. Blending the power of...
BROWN-FORMAN TO BRING JACK DANIEL’S COUNTRY COCKTAILS IN-HOUSE AS RTD STRATEGY ACCELERATES
Brown-Forman will assume full control of the Jack Daniel’s Country Cocktails flavoured malt beverage portfolio in the US from Pabst Brewing Co. this...
MAGNUM INVITES BRITAIN TO ‘SCHEDULE THE SUN’ IN BOLD WINTER SALES PUSH
Magnum has launched ‘Schedule the Sun’, the latest chapter of its award-winning ‘Find Your Summer’ platform created by LOLA Madrid. Rolling out across...
DESIGNING WITH INTENT: SANAL GOPI’S JOURNEY FROM KERALA’S HEARTLAND TO FINTECH’S CREATIVE FRONTLINES
From a small village in Kerala’s Thrissur district to a leading fintech office in Bangalore, designer Sanal Gopi is carving a distinctive path...
MERCEDES-BENZ CHALLENGES THE ‘EXCEPTIONAL WOMAN’ NARRATIVE IN INTERNATIONAL WOMEN’S DAY CAMPAIGN
Mercedes-Benz’s “Be One of Many” campaign, created with Antoni and Smuggler, rethinks the pressure on women to be exceptional to succeed. Inspired by...
KARAN AUJLA FRONTS ZYRO INDIA’S ‘NOTHING UNNECESSARY’ CAMPAIGN WITH A MINIMALIST MESSAGE
Singer and entrepreneur Karan Aujla appears in Zyro India’s latest digital campaign, championing a “Nothing Unnecessary” philosophy. The film positions Zyro as a...
