Case Studies
ZONA: ANGOLA’S FIRST HARD SELTZER FLOWS WITH IDENTITY AND RENEWAL
Zona, Angola’s first hard seltzer, debuts with branding by Studio Matte that draws inspiration from Huambo’s natural springs and the Okavango River. With...
ZOYA AND SONAM KAPOOR ILLUMINATE A NEW CHAPTER WITH ‘MY EMBRACE’
Zoya, the exquisite diamond boutique from the House of Tata, unveils ‘My Embrace’, a new expression of its autograph collection with Sonam Kapoor....
TANAG COGNAC’S DESIGN TRIUMPHS WITH INTERNATIONAL ACCLAIM
Tanag Cognac, designed by Da Branding just a year ago, has already secured three medals at the prestigious ProdExpo International Wine Competition &...
EMMA RADUCANU SERVES AS NEW FACE OF UNIQLO
UNIQLO has announced Emma Raducanu, the 2021 US Open champion and the first British woman in 44 years to win a Grand Slam...
PUBLICIS LONDON DROPS WORDMARK IN BOLD FOSTER’S CAMPAIGN
Publicis London has launched its first campaign for Foster’s, part of HEINEKEN UK’s lager portfolio. Titled Love You Cans, the work replaces the...
WPP AND ADOBE EXPAND PARTNERSHIP TO HARNESS AGENTIC AI FOR MARKETING TRANSFORMATION
WPP and Adobe have deepened their global partnership to deliver integrated agentic AI solutions for brands, combining Adobe’s generative AI and orchestration tools...
BEEFEATER 0.0%: DIFFERENT MINDSET, SAME UNMISTAKABLE QUALITY
With 60% of UK adults now embracing ‘zebra striping’—alternating between alcoholic and non-alcoholic drinks—Beefeater 0.0% enters the spotlight as a premium alternative. Retaining...
L’ORÉAL SECURES GUCCI BEAUTY AND CREED IN €4 BILLION LUXURY EXPANSION
L’Oréal has struck a €4 billion deal to acquire Gucci Beauty and Creed from Kering, strengthening its luxury portfolio. The move deepens L’Oréal’s...
