Case Studies
JIDVEI UNVEILS XO BRANDY WITH REFINED VISUAL IDENTITY
Romanian wine producer Jidvei has launched its first premium brandy, Jidvei XO, marking a milestone in its portfolio. Design studio 43oz.com crafted the...
KINGFISHER JINGLE SECURES SOUND MARK PROTECTION
United Breweries Limited has obtained sound mark registration for its iconic Kingfisher jingle, “Oo la la la la le o”. First used in...
NISSAN UNVEILS ALL-NEW GRAVITE, SIGNALLING FRESH GROWTH PUSH IN INDIA
Nissan Motor India has launched the all-new Gravite, a locally manufactured 7-seater MPV priced at ₹5.65 lakh (introductory). Built in Chennai, the Gravite...
MAESTRO SIGNATURE XO UNVEILS A BOTTLE THAT EMBODIES THE ART OF SLOW INDULGENCE
Maestro Signature XO introduces a sculpted, amber-hued bottle designed to mirror the richness and layered complexity of its spirit. With refined lines, substantial...
ALANI NU ENERGY DROPS ‘CHERRY BOMB,’ ITS FIRST COLA-INSPIRED FLAVOUR, SIGNALLING BOLD NEW PLAY IN ENERGY AISLE
Celsius-owned and PepsiCo-distributed Alani Nu Energy has unveiled Cherry Bomb, its first cola-inspired flavour. The launch marks a strategic expansion beyond fruit-forward profiles,...
NIPPON TV LAUNCHES VIRAL POCKET TO CAPTURE THE EXPLOSIVE RISE OF VERTICAL MICRODRAMAS
Nippon TV has launched Viral Pocket, a new division focused on vertical video and microdramas, following the viral success of titles like We...
DASUN YATAWARA JOINS DILMAH TEA AS INTERNATIONAL BRAND LEAD
Summary: Dasun Yatawara has joined Dilmah Tea as International Brand Lead, marking a strategic move for the purpose-driven Sri Lankan tea brand. With...
PIZZA HUT BOWLS OVER FANS WITH OVAL ‘CRAFTED FLATZZ’ IN CRICKET-POWERED CAMPAIGN
Pizza Hut has unveiled Crafted Flatzz, an oval-shaped reimagination of pizza, backed by a cricket-themed campaign featuring Shivam Dube, Varun Chakravarthy and Harshit...
