Case Studies
PENFOLDS MARKS LUNAR LEGACY WITH YEAR OF THE HORSE GIFTING SERIES
Penfolds has unveiled a limited-edition gifting collection for the Year of the Horse, designed by Bulletproof. Inspired by traditional Chinese paper folding, the...
RECOVER 180 Expands Organic Sports Drink Line with Bold New Flavors
RECOVER 180, the organic sports hydration brand founded by beverage innovator Lance Collins, has introduced two new flavors—Orange Cream and Tropical Ice. Designed...
SMIRNOFF FLAVOURS TRIUMPHS AT WORLD BRAND DESIGN SOCIETY AS BULLETPROOF EARNS GLOBAL AGENCY RANKING
Smirnoff Flavours has secured two Silver Awards at the World Brand Design Society Awards, while Bulletproof has been named among the Best Design...
THREADS OF JOY: COCA-COLA VIETNAM WEAVES TET INTO A TAPESTRY OF TOGETHERNESS
Coca-Cola Vietnam’s Tet short film celebrates Lunar New Year through the metaphor of weaving, highlighting the beauty of shared meals, laughter, and generational...
BAWI BREATHES NEW LIFE INTO MEXICO’S AGUA FRESCA TRADITION
Bawi reimagines Mexico’s beloved agua frescas with a modern, health-conscious twist—retaining nostalgic flavors while reducing sugar and adding carbonation. Its packaging, inspired by...
JEEP MERIDIAN CAMPAIGN DRIVES HOME COMFORT, SPACE AND SIGNATURE ROAD PRESENCE IN STRIKING NEW FILM
A new campaign for the Jeep Meridian, crafted by Leo Burnett in partnership with the Jeep marketing team, uses powerful visual storytelling to...
FREE THE BIRDS URGES BRANDS TO RETHINK, REFRESH, REIGNITE
As Dry January ends, Free The Birds reminds brands that consumers crave freshness, authenticity, and emotional connection. With over three decades of experience,...
Air India and Lufthansa Group Forge Landmark Partnership to Strengthen India-Europe Connectivity
Air India and Lufthansa Group have signed a landmark MoU to establish a joint business agreement across their airlines and subsidiaries. The partnership...
