Case Studies
AURELIA TURNS UP THE HEAT FOR SPRING SUMMER ’26 WITH #HAMESHATRENDING, STARRING ANANYA PANDAY
Aurelia, the contemporary ethnicwear label from Aditya Birla Fashion and Retail Limited, is rewriting the rules of everyday Indian fashion with the launch...
RED ROOSTER CHAMPIONS AUSTRALIA’S HEARTLAND IN NEW BRAND CAMPAIGN VIA LEO AUSTRALIA
Australia’s first chicken shop, Red Rooster, has announced the launch of a new major brand campaign, signalling a decisive reinvention of its brand...
MCVITIE’S JOY FINDS A RAMADAN HOME ON THE DESSERT TABLE WITH TORTINA COLLABORATION
This Ramadan, McVitie’s Joy partnered with Tortina to reimagine its beloved biscuit into premium desserts. The collaboration produced limited-edition creations—Caramel Toffee To Die...
VANAHA GIN EXPANDS ITS FOREST-TO-BOTTLE LEGACY ACROSS INDIA
Vanaha Gin, Revelry Distillery’s award-winning artisanal spirit, is expanding into Rajasthan, Haryana, and Pondicherry after earning five global honours, including a Master Medal...
BEYOND APPLIANCES: THE NEXT BIG NAME IN YOUR KITCHEN
Beyond Appliances is positioning itself as the kitchen brand of tomorrow, promising innovation, accessibility, and a fresh design language that blends utility with...
Amore Mio Uncorks the Dolce Vita with a Cocktail Identity That Dances off the Shelf
Amore Mio, a ready-to-drink wine-based cocktail line, unveils a vibrant identity inspired by the Amalfi Coast. With bold stripes, expressive typography, and a...
MODELO’S CENTURY OF FIGHTING SPIRIT POWERS ITS RISE AS AMERICA’S NO. 1 BEER
Modelo, born in Mexico in 1925, has built a legacy rooted in grit, heritage, and passion. Guided by its ethos of “The Fighting...
MAKEMYTRIP PARTNERS WITH OPENAI TO USHER IN A NEW ERA OF AI-POWERED TRAVEL PLANNING
MakeMyTrip has announced a strategic collaboration with OpenAI to integrate generative AI into its platform, enabling travellers to move seamlessly from conversational queries...
