Special Reports
Humour and Consistency Lead the Way in New Zealand’s Favourite Ads
Long-running storytelling and humour are driving deeper audience connections, according to TRA’s latest New Zealand’s Favourite Ads survey for June 2025, which reveals...
Unlocking the Full Potential of GCCs: The Strategic Power of Cultural Integration
As India continues to cement its reputation as the global capital for Global Capability Centers (GCCs), a new strategic imperative is emerging—cultural integration....
55% of Aussies prioritise experiences, even amidst economic uncertainty: Mediahub study reveals paradoxical consumer behaviour in 2025
Even with tighter budgets and the threat of tariffs impacting the cost of goods, a new study reveals that 55% of Australians still...
Australians and New Zealanders call for brand honesty TRA reveals results of latest Mood of the Nation study: “Are we nearly there yet”
In a landscape marked by uncertainty and cynicism, honesty and authenticity have emerged as the top priorities for brands wanting to connect meaningfully...
Havas creates new segmentation model as seismic shift in Aussie values sees people turn from ‘mateship’ to ‘me-ship’ as Security becomes number one value
Havas Australia has created a new segmentation model after its Havas Labs 2025 Aussie Futures report, launched today, identified a seismic shift in...
Hindustan Unilever Acquires 90.5% Stake in Jaipur-Based Skincare Brand Minimalist
In a significant development for India’s beauty and personal care sector, Hindustan Unilever Ltd. has finalized an agreement to acquire a 90.5% stake...
