Creative Shop
PREMIUM IS THE NEW DIGITAL: WPP MEDIA INDIA MAPS INDIA’S E-COMMERCE MINDSET SHIFT
WPP Media India’s new playbook reveals that India’s e-commerce is shifting from price-driven to aspiration-led consumption. Premiumization is going mainstream across Bharat, powered...
RBL BANK ELEVATES ALIASGAR KARACHIWALA TO LEAD DIGITAL, CHANNELS & EXPERIENCE AMID AGGRESSIVE TECH TRANSFORMATION PUSH
RBL Bank has elevated Aliasgar Karachiwala as Head – Digital, Channels & Experience to accelerate its digital transformation. With 20+ years of expertise,...
RAKTIM DAS RETURNS TO LEAD ZEE MEDIA AS CEO, SIGNALS BOLD DIGITAL REINVENTION
Zee Media Corporation Limited has appointed Raktim Das as its new CEO, marking a strategic push towards digital expansion and innovation. With over...
WHY NEWSPAPER REDESIGN IS BACK — AND WHY THE SMART NEWSROOMS ARE PREPARING NOW
The two-day virtual Newspaper Redesign Workshop on November 10–11, 2025, by World Association of News Publishers (WAN-IFRA), led by design expert Jon Wile,...
WHERE CRAFTSMANSHIP MEETS CELEBRATION: Longitude 77 This Diwali
This Diwali, Longitude 77, Pernod Ricard India’s premium Indian single malt, transforms gifting into an art of emotion — a celebration of heritage,...
The Algorithm Takes the Wheel: How AI is Redefining the Advertising Agency Playbook
One of the most thrilling and controversial domains of AI assimilation is in the creative department. The heart of an agency's essence has...
Meet Coco: Tata Play’s Pioneering AI-Augmented Mascot in Indian Entertainment
Tata Play, India’s leading content distribution platform, has unveiled Coco, an AI-assisted puppy mascot designed to represent the brand across all consumer touchpoints....
Bringing AI Closer: OpenAI’s ChatGPT Campaigns Highlight Everyday Possibilities
OpenAI has rolled out a series of engaging campaigns that spotlight the versatility of ChatGPT in everyday experiences. Titled “Road Trip with ChatGPT,”...
