Creative Shop
COCA-COLA REVIVES RIMZIM JEERA WITH A RETRO MUSICAL TWIST
Coca-Cola has relaunched Rimzim Jeera, its bold, desi-flavoured drink, with a campaign that fuses nostalgia and music. Inspired by R. D. Burman’s retro...
PETAL & STEM BLOSSOMS WITH A BRAND ROOTED IN FRIENDSHIP AND SEASONALITY
Petal & Stem, a florist founded by two friends, has unveiled a warm and cohesive brand identity rooted in seasonal British blooms. Through...
RED ROOSTER CHAMPIONS AUSTRALIA’S HEARTLAND IN NEW BRAND CAMPAIGN VIA LEO AUSTRALIA
Australia’s first chicken shop, Red Rooster, has announced the launch of a new major brand campaign, signalling a decisive reinvention of its brand...
SWEDEN TURNS THE PAGE: €100 MILLION PUSH TO RESTORE TEXTBOOKS IN CLASSROOMS
Sweden is investing over €100 million to replace tablets with printed textbooks in schools, reversing a decade-long digital-first approach. Authorities cite declining student...
Cheil India Launches a Vibrant New Galaxy Book5 Film That Resonates Deeply with Gen Z Audiences
Cheil India has unveiled a new brand film for Samsung’s Galaxy Book5 that taps into the silent, almost cinematic pause Gen Z lives...
VIRTUAL REALITY BRINGS NEW HOPE TO INDIA’S ELDERLY
India’s elderly are discovering relief from anxiety and monotony through virtual reality therapy. Startups like Rewin Health, in partnership with Apollo Hospitals, have...
WALKING BEYOND WHEELCHAIRS: KEVIN PIETTE AND THE DIGITAL BACKBONE OF HEALTHTECH
Kevin Piette’s triumphant walk with an AI-powered exoskeleton after 11 years of paralysis is more than a personal victory—it’s a glimpse into a...
TATA MOTORS UNVEILS RS 9,000 CRORE PANAPAKKAM PLANT FOR NEXT-GEN VEHICLES
Tata Motors Passenger Vehicles has inaugurated its new Rs 9,000 crore plant at Panapakkam, near Chennai. The facility will manufacture next-generation vehicles for...
