Social Media
FROM BLANK SCREENS TO BOUNDLESS STORIES: INSIDE DHAR MANN AND ADOBE’S FIRST CREATOR TRAINING CAMP
Adobe and Dhar Mann hosted their inaugural Creator Training Camp, welcoming over 250 emerging talents to Mann’s vast studio. With guidance from viral...
INDIA FINDS ITS GROOVE WITH SKECHERS HOTSHOTS
India’s streets have always carried a rhythm, from wedding shehnais to brass bands weaving through markets. Now Skechers Hotshots invites the nation to...
COCA-COLA REVIVES RIMZIM JEERA WITH A RETRO MUSICAL TWIST
Coca-Cola has relaunched Rimzim Jeera, its bold, desi-flavoured drink, with a campaign that fuses nostalgia and music. Inspired by R. D. Burman’s retro...
Cheil India Launches a Vibrant New Galaxy Book5 Film That Resonates Deeply with Gen Z Audiences
Cheil India has unveiled a new brand film for Samsung’s Galaxy Book5 that taps into the silent, almost cinematic pause Gen Z lives...
BHAVITHA MANDAVA MAKES HISTORY AS FIRST INDIAN MODEL TO OPEN A CHANEL RUNWAY
Bhavitha Mandava has become the first Indian model to open a Chanel show, leading the Métiers d’Art runway in New York. Her breakthrough...
CHUPPS REIMAGINES SUSTAINABILITY WITH POETIC CAMPAIGN FOR 100% BIODEGRADABLE CHUPSTER FOOTWEAR
Chupps has launched a powerful four-film multimedia campaign for its 100% biodegradable Chupster range, conceptualised by INTO Creative. Using a poignant life-cycle metaphor,...
Digital Video Ads Miss the Mark as New Study Shows Shockingly Low Brand Recall
Despite 93% of Indians watching videos daily for over two hours, a 3,000-person R K Swamy–Hansa Research study reveals digital video ads barely...
LinkedIn Appoints McCann as Global Creative Agency of Record Amid Broader Marketing Overhaul
LinkedIn has appointed McCann as its new global creative agency of record, marking a significant step in the professional networking platform’s evolving marketing...
