Creative
RESHIDEV UNVEILS BREATHTAKING PACKAGING DESIGN FOR CHERRAPUNJI MOUNTAIN BERRIES GIN
Reshidev unveils stunning packaging design for Cherrapunji Mountain Berries Gin, inspired by Meghalaya's landscapes and infused with East Asian influences. Elegant gold accents,...
MAAD COLLECTIVE LAUNCHES AS 100% FEMALE-OWNED CREATIVE FORCE CHALLENGING INDUSTRY NORMS
MAAD Collective, a new 100% female-owned creative collective founded by industry veterans Mehreen Ahmed and Angela Denise, has launched in Sydney with a...
INDIAN ADVERTISING LOSES A VISIONARY: REMEMBERING RAM SEHGAL
Ram Sehgal, one of Indian advertising’s most respected leaders and a prolific writer, has passed away. Over four decades, he shaped creative standards...
Desi Oon: Wool-Crafted Film from India Wins Global Honour at Manchester Animation Festival
Studio Eeksaurus’ stop-motion film Desi Oon, crafted entirely from Deccani wool, has won at the Manchester Animation Festival, bringing global attention to India’s...
DREW BARDANA SERVES UP VISUAL WARMTH WITH WAITROSE & PARTNERS WEEKEND’S AUTUMN WINE FEATURE
US-based illustrator Drew Bardana collaborated with Waitrose & Partners Weekend on a vibrant late-October double-page spread showcasing bold wine pairings for autumn comfort...
M+C SAATCHI BETS ON CULTURAL POWER AS EMMA ROBBINS STEPS UP TO LEAD CREATIVE FUTURE
In a decisive leadership move that signals where the agency wants to play next, M+C Saatchi Group ANZ has elevated celebrated creative leader...
Piyush Pandey: The One Who Made India Seen
Indian advertising has lost its voice — not the shrill, data-led, hyper-optimised voice of the present, but the one that laughed along with...
The Algorithm Takes the Wheel: How AI is Redefining the Advertising Agency Playbook
One of the most thrilling and controversial domains of AI assimilation is in the creative department. The heart of an agency's essence has...
