International News
SRI LANKA TOURISM CAPTIVATES GERMAN TRAVELLERS AT CMT 2026
Sri Lanka Tourism made a striking impact at CMT 2026 in Stuttgart, Germany, one of Europe’s largest consumer travel fairs. With cultural performances,...
CORONA CERO BRINGS GLOBAL ZERO-ALCOHOL WAVE TO INDIA
AB InBev India has launched Corona Cero, the global zero-alcohol variant of Corona, expanding its non-alcohol beer portfolio in India. Debuting at Magnetic...
HEINEKEN UK LAUNCHES CRUZCAMPO SEVILLA ORANGE TO REFRESH BEER MARKET
Heineken UK has unveiled Cruzcampo Sevilla Orange, a 3.3% ABV lager infused with the zesty flavour of Seville oranges. Available from March in...
PUBLICIS LONDON DROPS WORDMARK IN BOLD FOSTER’S CAMPAIGN
Publicis London has launched its first campaign for Foster’s, part of HEINEKEN UK’s lager portfolio. Titled Love You Cans, the work replaces the...
PRIVATE JET MEDIA LAUNCHES PJM LIFESTYLE IN THE MIDDLE EAST
Private Jet Media has unveiled PJM Lifestyle in the Middle East with a yacht gathering attended by media agencies, multinational brands and government...
ADFEST 2026: CREATIVITY ROOTED IN CONTEXT, CULTURE AND CHANGE
ADFEST 2026 returns to Pattaya this March, celebrating Asia-Pacific’s creative brilliance with global account wins, cultural resonance, and social impact. Jurors including Ajay...
BEEFEATER 0.0%: DIFFERENT MINDSET, SAME UNMISTAKABLE QUALITY
With 60% of UK adults now embracing ‘zebra striping’—alternating between alcoholic and non-alcoholic drinks—Beefeater 0.0% enters the spotlight as a premium alternative. Retaining...
ESTÉE LAUDER HANDS GLOBAL MEDIA MANDATE TO WPP IN LANDMARK CONSOLIDATION
The Estée Lauder Companies Inc. has appointed WPP as its global media agency, consolidating work previously split across multiple firms. The beauty giant,...
