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JOHNNIE WALKER UNVEILS RED SOUL TO BROADEN SCOTCH APPEAL
Johnnie Walker has introduced Red Soul, a sweeter, smoother take on its iconic Red Label. Designed to attract non-whisky drinkers, the innovation strengthens...
BURGER KING AND OGILVY’S BALLPARK ILLUSION SERVES UP DEBATE
Burger King, with de la cruz Ogilvy, turned heads at the World Baseball Classic by playfully reimagining stadium food. Their clever illusion challenged...
PARLE-G’S UGADI CAMPAIGN CELEBRATES LIFE’S BITTERSWEET MOMENTS
Parle-G’s Ugadi campaign draws inspiration from the traditional Bevu Bella ritual, highlighting life’s blend of sweetness and bitterness. Through a simple yet powerful...
GOOGLE MAPS REINVENTS EXPLORATION WITH GEMINI-POWERED CONVERSATIONS AND IMMERSIVE NAVIGATION
Google Maps has unveiled its most significant transformation in over a decade, powered by Gemini AI models. The new Ask Maps feature allows...
DEVRAJ SANYAL NAMED TO BILLBOARD GLOBAL POWER PLAYERS LIST FOR SIXTH CONSECUTIVE YEAR
Devraj Sanyal, Chairman and CEO of Universal Music India and senior strategy leader at Universal Music Group, has been named to Billboard’s Global...
BLACK DOG WHISKY UNVEILS MODERN PACKAGING TO HONOUR LEGACY
Diageo India has introduced a modern packaging redesign for Black Dog Whisky, a Scotch brand with a 140-year legacy. The refreshed look, built...
PLAYBOY USHERS IN NEW ERA WITH PHILLIP PICARDI APPOINTMENT
Playboy has named Phillip Picardi as its new chief brand officer and editor in chief, signalling a bold reinvention for the legacy publisher....
BYD LAUNCHES SEALION 8 SEVEN-SEATER SUV IN SRI LANKA AS REGIONAL DEBUT
Chinese electric vehicle manufacturer BYD has introduced its flagship seven-seater plug-in hybrid SUV, the BYD SEALION 8, in Sri Lanka through distributor John...
