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DABUR’S ‘MISWAKNAMA’ REIMAGINES ORAL CARE THROUGH CULTURE, TRAVEL AND DIGITAL STORYTELLING
Dabur has unveiled ‘Miswaknama’, an influencer-led digital initiative for Dabur Meswak Toothpaste that explores the cultural and geographical roots of Miswak across India....
BLINKIT TURNS EXAM STRESS INTO STREET SMARTS WITH REVISION-THEMED BILLBOARDS
Blinkit has transformed outdoor advertising into clever revision aids during exam season, using formula-led billboards to engage students. Blending humour with cultural relevance,...
LEGO AND CROCS SNAP TOGETHER AGAIN WITH PLAYFUL BRICK-INSPIRED FOOTWEAR DROP
The LEGO Group and Crocs have unveiled a bold new footwear collaboration, expanding on their viral Brick Clog. Launching on March 19, the...
SONY WORLD PHOTOGRAPHY AWARDS RETURN TO LONDON WITH GLOBAL VISUAL SHOWCASE
The Sony World Photography Awards exhibition returns to Somerset House in London from 17 April to 4 May, showcasing over 300 images from...
KARNATAKA ASSEMBLY PASSES BILL TO REGULATE OUTDOOR ADVERTISING AND BOOST CIVIC REVENUE
Karnataka’s Assembly has passed a Bill to regulate outdoor advertising, mandating permissions and enabling municipal bodies to levy fees on hoardings. The move...
CHINESE WOK BETS ON INTEGRATED MARKETING PUSH WITH HAVAS TO POWER NATIONAL EXPANSION
Chinese Wok has appointed Havas Creative India and Arena Media as its integrated marketing partners as it targets 500 outlets nationwide. The move...
SAMSUNG BETS ON IMAGINATION OVER HARDWARE IN NEW GALAXY CAMPAIGN
Samsung’s new ‘Life opens up with Galaxy’ campaign for its S26 Series places storytelling ahead of product visibility. Directed by Tom Hooper, the...
UNIQLO SIGNS JASPRIT BUMRAH AS BRAND AMBASSADOR IN INDIA WITH LIFEWEAR CAMPAIGN LAUNCH
UNIQLO has appointed Indian cricketer Jasprit Bumrah as its brand endorser in India, unveiling a new campaign centred on its LifeWear philosophy. The...
