Latest
BEYOND BOUNDARIES: NADIYA DE LANEROLLEAND THE MECHANICS OF INFLUENCE
Nadiya De Lanerolle’s career does not fit neatly into a single discipline. It spans advertising, television, corporate communications and digital culture, reflecting a...
ASIAN PAINTS UNVEILS HUMOROUS DAMP PROOF CAMPAIGN WITH RANBIR KAPOOR
Asian Paints has launched a witty new campaign for its Damp Proof solution, tackling India’s extreme weather challenges with humour and reliability. Featuring...
YOUTUBE NAMED PREFERRED PLATFORM FOR FIFA WORLD CUP 2026
FIFA has announced a landmark partnership with YouTube, designating the platform as a Preferred Partner for the FIFA World Cup 2026. The collaboration...
HAVAS RED LAUNCHES CRED TO REDEFINE CREATOR INFLUENCE
Havas Red has launched CRed, a global creator and influence practice aimed at helping brands build cultural credibility through authentic, long-term partnerships. Combining...
NIPPO MAKER INDO NATIONAL APPOINTS ARUN SRIRAM AS CHIEF MARKETING OFFICER
Indo National, the company behind Nippo batteries, has appointed Arun Sriram as Chief Marketing Officer from March 16, 2026. Bringing over 16 years...
OGILVY SECURES GLOBAL FUZE TEA CREATIVE AS WPP AUSTRALIA TAKES LOCAL LEAD
Coca-Cola has awarded the global creative account for Fuze Tea to Ogilvy Paris, supported by its Turkey and Spain offices, with WPP Australia...
HAR MEHFIL KI JAAN: THUMS UP’S RAMADAN AD CELEBRATES BOLD FLAVOURS
Thums Up’s latest Ramadan ad features its chilled bottle on an iftar spread of biryani and nihari, with the line “Har Mehfil ki...
PROPER POPS INNOVATION WITH UK’S FIRST MICROWAVE POP-UP BOX
PROPER has unveiled the UK’s first Pop-Up Microwave Popcorn Box, transforming the snacking ritual with packaging that expands into a ready-to-eat container in...
