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MCDONALD’S INDIA REUNITES WITH SARA ARJUN, BLENDING NOSTALGIA WITH A NEW GENERATION OF FANS
McDonald’s India – North and East has appointed actor Sara Arjun as its new brand ambassador, reviving a familiar face from its earlier...
BYBIT’S 2025 SECURITY INITIATIVE SETS NEW BENCHMARK IN CRYPTO FRAUD PREVENTION
Cryptocurrency exchange Bybit has unveiled the results of its 2025 Security Initiative, introducing a multi-layered fraud prevention system designed to protect users before...
SEAWEED MAKES A SPLASH AS FUNCTIONAL BEVERAGE START-UP SECURES $13M TO SCALE MARINE NUTRITION
Aqua Theon has raised $13 million in seed funding, including $5 million for its marine plant-based beverage brand OoMee. Built around seaweed ingredients...
INDIA SCORES 44 SHORTLISTS AT SPIKES ASIA 2026
India has secured 44 shortlists across nine categories at Spikes Asia 2026, with agencies including Leo, Ogilvy, 22Feet Tribal Worldwide, Lowe Lintas, Dentsu...
JEAN’S WEST UNVEILS A CAPSULE WHERE DENIM MEETS HERITAGE
Jean’s West launches a capsule collection that reimagines denim through the lens of heritage and contemporary style. Inspired by the Far West, the...
LIQVD.ASIA WELCOMES WOODLAND TO ITS EXPANDING BRAND PORTFOLIO
Liqvd.Asia has announced its partnership with Woodland, adding the iconic outdoor lifestyle brand to its growing portfolio. As Woodland’s digital communications partner, the...
TALKING RAIN AND MARS UNVEIL SPARKLING ICE X LIFE SAVERS COLLABORATION
Talking Rain has partnered with Mars to launch Sparkling Ice x Life Savers, a vibrant new line of sparkling water flavours inspired by...
PATH WATER TARGETS SPORTS DRINK MARKET WITH ZERO-SUGAR ELECTROLYTE LINE
PATH Water is entering the $11.5 billion sports drink market with a new zero-sugar electrolyte beverage, PATH Sports Hydration. Packaged in refillable aluminium...
