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GATORADE DEBUTS LOWER SUGAR DRINK AS BRAND EVOLVES FOR HEALTH-CONSCIOUS CONSUMERS
Gatorade has launched Gatorade Lower Sugar across the United States, offering 75% less sugar than its flagship Thirst Quencher while avoiding artificial flavours,...
BUCHANAN’S AND RAUW ALEJANDRO UNITE FANS IN COUNTDOWN TO FIFA WORLD CUP 2026
With 100 days to go until the FIFA World Cup 2026, Buchanan’s Scotch Whisky launches a vibrant campaign with global brand partner Rauw...
INDIA ANNOUNCES 200 SCHOLARSHIPS FOR SRI LANKAN STUDENTS
India has opened applications for 200 fully funded scholarships for Sri Lankan students for the 2026–27 academic year. Available under four prestigious schemes,...
CHOYA UNVEILS FIVE-YEAR-AGED UMESHU MASTERPIECE FROM FRENCH OAK BARRELS
CHOYA's French Oak 2016 umeshu, matured five years in French oak, marries ume's vibrant fruitiness with vanilla, toasted wood, and spice for a...
MULLENLOWE SRI LANKA CLINCHES THIRD CONSECUTIVE EFFIE AGENCY OF THE YEAR TITLE
MullenLowe Sri Lanka has retained its Effie Agency of the Year title for a third consecutive year, securing 21 accolades at the 2026...
AL FARDAN EXCHANGE STATION UNVEILED AS DUBAI METRO’S FIRST NAMING RIGHTS CEREMONY MARKS NEW ERA OF BRAND PARTNERSHIPS
Dubai marked a milestone in public–private collaboration as Al Khail Station on the Metro Red Line was officially renamed Al Fardan Exchange Station....
HYUNDAI TURNS THE DASHBOARD INTO A POKÉMON PLAYGROUND
Hyundai Motor Company is transforming the in-car digital experience with Pokémon-themed dashboard features for select models. Animated start-up screens, character-inspired navigation and playful...
COURAGE CAPTURES THE JOY OF DISCOVERY IN FIRST CAMPAIGN FOR ROYAL ONTARIO MUSEUM
Independent agency Courage has unveiled its first work for the Royal Ontario Museum, directed by Ale Burset. The campaign celebrates the simple, universal...
