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Celebrating Roots: Lay’s Unveils Limited-Edition Packs Dedicated to Farmers
Lay’s has unveiled a special limited-edition pack series in India that celebrates the farmers behind its iconic chips. Each pack is adorned with...
‘Bodies at Work’: NikeSKIMS Debut Campaign Puts Women Athletes in the Spotlight
NikeSKIMS has unveiled its much-anticipated debut collection, launched in tandem with a global campaign film titled Bodies at Work. Blending Nike’s legacy of...
Sweet News: Oreo Toffee Crunch Becomes a Staple in Mondelez India’s Flavour Range
For the first time in ten years, Oreo has introduced a brand-new permanent flavour to its portfolio – Oreo Toffee Crunch. The latest...
Siniat and IMA B2B launch ‘The One’ brand campaign
Building materials leader, Siniat, has partnered with specialist B2B agency IMA B2B to launch its new brand campaign, 'Siniat. The One.', designed to...
Bench Media walk unites the industry with heart
Bench Media, in collaboration with UnLtd, stepped out for change last Friday, with its entire team lacing up to walk 15km along the...
M+C Saatchi Group appoints industry leader Rhian Mason to reimagine Earned and Sport & Entertainment offering
M+C Saatchi Group has appointed Rhian Mason to the newly-created role of Managing Partner across the agency’s Passions & PR business which includes...
‘The Moment Is Gold’: BBDO India and World Gold Council Target Gen Z & Millennials with New Campaign
BBDO India, in partnership with the World Gold Council, has launched its latest campaign, The Moment Is Gold, designed to resonate with a...
Big Billion Days Gets Auspicious: Flipkart Launches ‘Shubh Muhurat Deals’ for Family-Centric Celebrations
Flipkart’s Big Billion Days has always stood as India’s most awaited festive shopping extravaganza. This year, the homegrown e-commerce giant is pushing the...
